Jason Anello on Creating Food Web Content That Inspires Audiences

In Chapter 1 of 20 in his 2014 Capture Your Flag interview, creative director and marketing agency co-founder Jason Anello answers "How Are Learning to Apply Your Food Passions in New Ways?" Anello shares how after years applying his passion for food by cooking for others, he is now expanding into creating digital content around food and eating with others. After starting a supper club to bring people together for dinner time and then writing a blog, Anello tries new ways to use digital media and social media to create food content for the web that engages, entertains and inspires his audience.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning marketing agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. Passionate about food, friendship and travel, Anello also runs the Forking Tasty food blog. He earned a BFA from University at Albany. 

Cathy Erway on Writing a Cookbook About The Food of Taiwan

In Chapter 3 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "Since We Spoke a Year Ago, What Has Been the Most Exciting Thing to Happen in Your Life?" Erway shares how she has been working on a new cookbook about the food of Taiwan. She shares how the book will introduce American audiences to Taiwanese cooking and build awareness about the unique and flavorful dishes of Taiwan.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on What a Cookbook Writer Does After Recipes are Written

In Chapter 4 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "How Has Writing a Cookbook Compared and Contrasted to What You Expected It Would Be Like?" Erway shares what it has been like writing a full-color, photo-heavy cookbook and how it contrasts to writing her first book, a memoir. Erway's cookbook demands she cast a creative vision and also play a project manager role to complement the team of assistants, designers, editors, food stylists, and food photographers.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Developing a Recipe Writing Style

In Chapter 5 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "When Did You First Become Interested in Writing Recipes?" As a food blogger, Erway learns to appreciate how her viewers like recipes for her food blog posts. Over time, she develops a layered recipe writing style to find her voice in the words and images she uses to showcase her dishes.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Testing Cookbook Recipes by Hosting Dinner Parties

In Chapter 6 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Process Did You Use to Develop and Test the Recipes for Your Cookbook?" Erway shares how she added fun into the trial and error equation developing her cookbook recipes. She hosts a series of ten dinners, cooking ten dishes per dinner to cover the 100 recipe options for her cookbook. Erway gets feedback from dinner party attendees she uses to practice, refine and edit recipes.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Photographing Food Recipes For a Cookbook

In Chapter 7 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "As Someone Passionate About Photography and Food Photography, What Was It Like to Go Through the Process of Photographing Your Food Recipes for Your Cookbook?" Erway shares how she navigates creative ownership of the food photography between her vision and that of her food photograper. She shares how she collaborated on food photography arranging dishes while photographing the recipes for her cookbook.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on What It's Like to Work as an Advertising Copywriter

In Chapter 12 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Is It Like to Work as a Copywriter at an Advertising Agency?" Erway shares how she has worked in editorial advertising copywriting jobs since after graduating college. Working on product writing - product descriptions and web copy - provides her freelance creative writing work to complement food writing and freelance journalism pursuits.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Hammans Stallings on The Key to Successful Project Collaboration

In Chapter 15 of 19 in his 2014 Capture Your Flag interview, strategist and management consultant Hammans Stallings answers "What Have You Found to Be the Keys to Creating More Successful Project Collaborations?" Stallings notes collaborations are simply relationships. He finds he is able to improve collaboration by developing the relationship through sharing, inquiry, and mutual explorer roles of teaching and learning. He tops it off with showing enthusiasm for the excitement that comes through the process of bringing different skills together to solve a problem.

Hammans Stallings is a Principal Strategist at frog design. Previously Stallings worked in strategy at Dell and investment banking at Stephens. He earned an MBA from the Northwestern University Kellogg School of Management, a MS in Technology Commercialization from the University of Texas and a BA in Economics and Psychology from the University of Virginia.

Bijoy Goswami on How Moving in With a Partner Sparks Creativity

In Chapter 3 of 17 in his 2014 Capture Your Flag interview, community leader Bijoy Goswami answers "How Did You Manage the Transition of Moving in With Your Partner?" Goswami shares how moving in with a girlfriend started a creative journey by pushing him to buy a house. The house then becomes an anchor for Goswami as he moves through relationship stages and different relationships with girlfriends and business partners over time and multiple collaborative creative projects.

Bijoy Goswami is a writer, teacher, and community leader based in Austin, Texas. He develops learning models to help individuals, organizations and communities live more meaningfully. Previously, he co-founded Aviri Software after working at Trilogy Software. Goswami graduated from Stanford University. 

Bijoy Goswami on How to Make Your Talk a Class You Can Teach

In Chapter 13 of 17 in his 2014 Capture Your Flag interview, community leader Bijoy Goswami answers "How Did You Learn to Translate a Keynote Talk into a Class or Workshop?" Goswami shares how he treats his audience as co-learners going on a learning journey together with him. He builds on this by turning a one-way talk into a conversation. Working with Siminars.com, Goswami finds motivating audience members or students to do work and be active, not passive, is the start of translating talk to class or workshop. From there he adds the element of time to plan out a more formal learning journey.

Bijoy Goswami is a writer, teacher, and community leader based in Austin, Texas. He develops learning models to help individuals, organizations and communities live more meaningfully. Previously, he co-founded Aviri Software after working at Trilogy Software. Goswami graduated from Stanford University. 

Courtney Spence on How to Train Young People to Do Creative Jobs

In Chapter 15 of 20 in her 2014 Capture Your Flag interview, nonprofit CEO Courtney Spence answers "How Are You Advancing the Ways You Train and Support Creative Talent?" Spence shares what she has learned over 15 years working with and managing teams of twentysomething creative professionals. She finds training millennials is less about teaching technology and more about teaching accountability and how to work on a project for someone else. These client project skills teach young creatives a structure of how to be professional and meet employer expectations.

Courtney Spence is founder and CEO of Students of the World, a nonprofit empowering a diverse network of student and emerging filmmakers to apply storytelling skills in purposeful work. She is also the Founder and CEO of CSpence group, a creative agency building millennial-focused content and programs for brands. Spence earned a BA from Duke University. 

Randall Metting on Growing Into a Craft Spirits Marketing Manager Job

In Chapter 5 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Are Your Responsibilities Changing As You Gain Work Experience?" Promoted into a marketing manager role, Metting shares how increasing sales and marketing responsibilities are giving him deeper exposure to what life is like working at a fast growing craft spirits beverage company.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

How to Use Storytelling to Increase Brand Awareness and Product Sales

In Chapter 9 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Role Does Storytelling Play in Your Brand Development Work?" Metting shares how he uses story to build brand awareness and differentiate his product from competitors.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

andall Metting on How to Design a Better Trade Show Booth Experience

In Chapter 13 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Have You Found to Be the Keys to Creating Successful Project Collaborations?" Metting shares how he worked with his team and trade show staff to create a fresh, innovative booth experience for his product, Dulce Vida tequila. By building a faux tequila distillery, Metting is able to provide consumers a more memorable branded experience.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Hattie Elliot on Ways Childhood Play Teaches Entrepreneurial Spirit

In Chapter 1 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Elliot grows up with supportive parents who encourage her to be creative, focusing less on TV and more on arts and crafts projects, baking, cooking and finger painting. Growing up around boys teaches Elliot to be tough. Time spent climbing trees, building sandcastles, and wrestling shape her creative entrepreneurial spirit she later embraces as a business owner.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Matt Ruby on How Filming a Web Series Advances Comedy Career

In Chapter 3 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How Has Building the Vooza Web Series Opened New Possibilities in Your Comedy Career?" Creating nearly 100 webisodes for the Vooza online series teaches Ruby new skills, from screenwriting and acting to filmmaking and producing. Working on Vooza gives him skills and a growing confidence he can use to continue his work as well as to work on a pilot for a new comedy series.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Matt Ruby on Creating Web Series Characters for Comedian Actors

In Chapter 7 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "What Have You Found Most Interesting About Creating New Characters for Other People to Play?" Writing comedy for Vooza, a web series satiring startup culture, Ruby finds creating characters for standup comedians to play is about understanding their strengths and building structure in the role to bring out their best in both scripted and unscripted moments.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Matt Ruby on Developing Characters for a New Comedy Series Pilot

In Chapter 8 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How Are You Challenging Yourself to Improve as a Writer?" As a comedic screenwriter working on a new comedy series pilot, Ruby learns to write characters that balance being grounded in reality with being absurd and silly. He avoids writing canned jokes and instead focuses his screenwriting to make fictional characters more human, relatable, and approachable.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University.