Michael Margolis on How to See Yourself in a Fast Changing World

In Chapter 1 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" When he was nine, Margolis and his family moved from Lucerne, Switzerland to West Los Angeles, California. The cultural shift and resulting identity issues of being a stranger in a strange land inspire Margolis into a career helping others understand and tell their story. This becomes more important as culture change hastens from what Alvin Toffler described as "Future Shock" to what Douglas Rushkoff now calls "Present Shock" across education, government, media, and religion. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on Life Lessons From Going to Kathmandu

In Chapter 2 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "What Have You Found Most Rewarding About Traveling to New Places?" Margolis shares how traveling to Kathmandu, Nepal informed his life perspective. While in Kathmandu, he learns more about how language can either attract or repel people. He puts this in content of his communications career working in storytelling and how to prioritize the safety of your audience. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University. 

Michael Margolis on Finding Positive Moments During Life Setbacks

In Chapter 3 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "What Role Has Reflection Played in Shaping Your Personal Growth?" Margolis finds the greatest reflection in his life has occurred during times of setbacks, in particular a prolonged illness of chronic fatigue he has battled for multiple years. He turns a potential time of despair, guilt and shame into a time of rest and renewal, taking time to reflect on what is and is not working in his life. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University. 

Michael Margolis on Learning Work Ethic After Graduating College

In Chapter 4 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "Where Did You Learn Your Work Ethic?" Margolis notes he did not develop a hard work ethic until after graduating college, when he knew he had to find work and decided to create jobs and businesses to make an impact. He finds motivation in the process of proving to himself and others his work is meaningful. Margolis notes how he Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on How Personal Priorities Change With Age

In Chapter 5 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "How Are Your Personal Priorities Changing as You Get Older?" As he gets older, Margolis learns to be more mindful of his health and manage his time so he can sustain a consistent energy level. Individually and professionally, he feels he has less to prove to others and inside the office he embraces the role of CEO in setting intentional organizational culture and mentoring employees to help them grow professionally. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on How Storytelling Became an Essential Business Skill

In Chapter 6 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "How is the Practice or Trend of Storytelling Changing?" He shares how storytelling as a business communication skill for innovators, marketers, entrepreneurs and change makers hit an inflection point in 2012. In 2012, storytelling suddenly became a top priority for corporate leaders and marketing executives. Margolis shares how multiple variable inputs contributed to this moment, all playing a role in the increasing humanization of business. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on Rethinking Your Career Goals After an Illness

In Chapter 7 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "What Experiences in the Past Year Have Most Influenced the Direction of Your Company?" Margolis shares how recovering from a long-term illness reshaped the aspirations he has for his company Get Storied. Going through the illness and recovery pushes Margolis to evolve the business model from a lifestyle business and his role as a self-employed author/speaker/thought leader running a virtual company into a full-time employee-led business and his new role as CEO. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on How to Find the Right Project at the Right Time

In Chapter 8 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "How Do You Filter and Find the Right Project at the Right Time?" Running a fast growing storytelling business communication business, Margolis looks for client stories his team can believe in and invest in to tell a bigger story. This then requires Margolis and team to select companies who are willing and open partners in the transformational storytelling process. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on Ways Presence Helps You Perform Under Pressure

In Chapter 9 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "What Does It Mean to Perform Under Pressure in the Work That You Do?" For Margolis, performing under pressure means being present in the moment with others. This allows him to eliminate artificial or self-imposed pressure and instead direct his energy toward others to make a contribution or difference in that particular experience. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on How to Be Confident by Being Yourself

In Chapter 10 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "What Role Does Confidence Play in the Work That You Do?" Margolis finds he is confident not because of what he knows but because he knows himself. This knowledge gives him a sense of security and creates a natural authority for him to be present, witness others, and get energy from being himself. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on Building Culture at a Fast Growing Small Business

In Chapter 11 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "How Are Your Team Dynamics Changing as Your Company Completes More Creative Projects?" With a company that tripled in size in less than three months, CEO Margolis manages employee growth by investing in an intentional, transparent company culture. This sets clear employee expectations around priorities and values and helps Margolis do his best as a CEO to lead his team, earn their trust and respect, and provide coaching and guidance to help his team better serve its clients. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on Learning to Motivate and Develop Employees

In Chapter 12 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "How Are You Learning to Better Manage and Motivate Teams?" Margolis shares two ways he is building these skills as he grows his small business. The first is how getting to know each employee personality allows him create a workplace better suited for employee learning and development. The second is having a company mission and vision employees embrace and putting an intentional culture in place to reinforce each of them. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on Living Better by Deciding What Matters Most to You

In Chapter 13 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "How Are Your Aspirations Changing as Your Experience Grows?" Margolis shares Lao Tzu wisdom on adding to your life by taking away or subtracting things. Margolis adopts this philosophy in his own life as he learns to say no, to set boundaries, to managing information technology streams and battle the oft competing priorities of serving others while taking care of your self. He shares what it is like to go through a process of finding what matters to you in life and how he is working his way through it. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on Creating Impact in a Corporate God Complex World

In Chapter 14 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "Do You Find That You Connect Well With Extremely Religious People?" Margolis shares how becoming more comfortable talking about issues of faith and spirituality has opened doors to discussing leadership and stewardship in a corporate God complex culture and economy. A corporate God complex is when businesses confuse money for God and how successful businesses must deal with trying to make a profit while trying to make the world a better place. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on Assessing Fit in Final Round Job Interviews

In Chapter 15 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "How Do You Assess Fit When Interviewing Prospective Employees?" Margolis first asks whether he would like to spend time around the candidate. Secondly, he looks for curiosity, namely through the questions job candidates ask in the interview. He then looks for heart and how this translates into culture fit. Lastly, he looks to job skill competency, knowing his team has already covered much of this in earlier round interviews. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on Growing into an Entrepreneurial CEO Job Role

In Chapter 16 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "Are You Feeling That As Your Business Grows and You Add More Employees and You Have Greater Responsibilities to Your Clients You Are Starting to Understand Some of the Management Boundaries That Will Appear Over Time as You Build Capacity?" Margolis understands this at a high level, sharing notes from Union Square Ventures venture capitalist Fred Wilson on keeping money in the bank, articulating vision and executing a strategy to achieve it, and recruiting the right people for the team. As a teacher honing a storytelling philosophy for business, Margolis finds it harder to find balance between developing concepts and leading as a CEO. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on Using Structure Frameworks to Grow a Business

In Chapter 17 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "What Procedures and Processes Are You Putting in Place to Manage Company Growth?" Margolis builds a business operations strategy around a four element model. Water is used to create regular meetings to gauge employee emotion and to get feedback. Fire is addresses problems and projects. Earth focuses on operations procedures, namely recruiting, retention, and routines. Lastly, air addresses the future. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on How Vulnerability Creates Trusting Relationships

In Chapter 6 of 17 in his 2012 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "How Do You Establish Trust When Building Relationships?"  Margolis uses vulnerability, which he cites as the most overlooked part of storytelling.  He notes how truth gets attention, empathy establishes connection, and vulnerability reminds people of shared values and similar interests. 

Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative.  He earned a B.A. in Cultural Anthropology from Tufts University.

Transcript: 

Erik Michielsen: How do you establish trust when building relationships?

Michael Margolis: So, it’s something that I called the V-factor and it’s actually the most overlooked element of storytelling, it’s vulnerability. So, you have to have truth. Truth is what gets people’s ears to go [make sounds], right? It’s like Scooby Doo time, oh, there’s something over here. I better pay attention. Or, wow, this looks interesting. So, truth gets people’s attention. 

Then you have to establish empathy, which lets people know that you really care about them. You care about their world and what they’re going through, right? You really give a crap and you understand what your audience is facing or struggling or challenged with and it all comes home though. 

The third principle is vulnerability. So, vulnerability is reminding people that, “you know what, I may be an expert or I may have a solution for you but we’re more similar to each other than different. Here’s what we share in common”, I have my own foibles you know, it’s why -- you know as we sat down I talked to you about, “Geez, the last six months my health has kicked my ass”, right. Very humbling process. When I'm teaching or coaching students, you know, in my programs online, I'm very open about sharing my own personal journey because this is a fallacy – This I think really, in a way it captures the paradigm shift of what we’re all going through in the world of business. It used to be we lived in this world of objective reality. Of being the brand that spoke with the voice of God, “I have all the answers for you. I am the guru”. And instead we’re now shifting into this place where it’s peer-to-peer learning, right. Where we’re all co-learners together. Part of it is things are so challenging and so complex. None of us have like all the answers. 

So, we have to be more in relationship with each other. So, it’s really important this vulnerability piece is what makes you human. And here’s the kicker on vulnerability, is if you establish vulnerability with people in an authentic way, you really share a part of yourself and where your edge or your struggle is, do you know what happens? People become more forgiving of the hiccups and the bumps in the road. It’s a really important principle for any brand especially if you're in startup mode, you have a new product, a new service, you’re doing something that’s different. If you wanna build that halo around your brand where people feel emotionally connected, vulnerability is key. 

A great case and point is look at Netflix in the last year, they’ve got an awesome product, okay, so they raised their prices from what was it $8.99 to $11.99 and everybody had a shit storm. I think the way that people reacted was actually the way that Netflix talked about it. They talked about the price increase like they were doing us a favor as a consumer and then once sort of the crisis hit they were still -- sort of they came off in a very arrogant fashion, which I think ultimately really hurt their brand. Now, are they bouncing back, are they here to stay? I think so, because ultimately they have a product that many of us want and reflects sort of the new way that we’re consuming media but that’s a really great example to keep in mind the power of the V-factor or vulnerability. And if you can build that halo of having more disclosure, of letting people in sort of behind the curtain, the places where you’re struggling -- not in a poor pity me or [make sounds], okay but in a way that’s relevant, in a way that’s relatable. 

Again, by building a brand halo that includes vulnerability, people become so much more forgiving about the bumps in the road. It’s just like being in a relationship with a significant other and let’s say your partner has certain places that are kind of their tough spots, their edge, their place of growth. You’re far more forgiving if you have a partner that’s like, “Yeah, honey you know what? That’s what I'm working on” versus if you have a partner that’s like, “What are you talking about? That’s not my problem, that’s your problem,” right. That same dynamic that shows up in relationships, same thing shows up with brands or, you know, in our own individual relationships with each other and that’s the power of vulnerability when it comes to storytelling.