Hattie Elliot on Ways Childhood Play Teaches Entrepreneurial Spirit

In Chapter 1 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Elliot grows up with supportive parents who encourage her to be creative, focusing less on TV and more on arts and crafts projects, baking, cooking and finger painting. Growing up around boys teaches Elliot to be tough. Time spent climbing trees, building sandcastles, and wrestling shape her creative entrepreneurial spirit she later embraces as a business owner.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Learning Work Ethic Studying Least Favorite Classes

In Chapter 2 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "Where Did You Learn Your Work Ethic?" As a creative child, Elliot has a difficult time with science and math in school. She learns a work ethic by studying hard to do well in these subjects that do not come naturally to her. Elliot uses this approach later in life an entrepreneur, investing time to learn hard subjects like budgeting and financing that also do not come easy but, once learned, help her be a better business owner.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How Optimism Builds Relationship Trust

In Chapter 3 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How Do You Establish Trust When Building Relationships?" Elliot shares her optimistic philosophy on believing others are good people and trustworthy until they prove you wrong. She finds that while the approach may not always work, the optimism she brings into relationships has helped her build a business around relationships and develop trusting friendships she builds over time.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How to Give Better Advice When Asked for Help

In Chapter 4 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How Have You Learned to Give Better Advice When People Ask You for Help?" As someone who connects people for a living, Elliot learns the most important part of giving advice is to underpromise and overdeliver. This helps to ensure she is able to meet expectations when making promises. She also learns to refine her willingness to help others to focus on a smaller group of close friends and family.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How Finding Love Changes Entrepreneur Aspirations

In Chapter 5 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How is Your Long-Term Perspective on the Future of Your Business Changing Over Time?" After finding someone special and getting into a committed relationship, Elliot rethinks her long-term goals for her business. Whereas in the past she was patient, she now looks at more aggressive ways to ramp up her business and position it to be sold in coming years.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

When to Stop Bootstrap Funding Your Business and Get Investors

In Chapter 6 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Informed Your Decision to Stop Bootstrapping Your Business and Pursue Outside Capital?" After years using her own money to fund the business, Elliot opens to taking outside investment capital. While still capable of bootstrap funding the business, the emotional and physical stresses prove another reason to change direction and raise money. 

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on the Learning Curve of Working With Investors

In Chapter 7 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Experiences in the Past Year Have Most Influenced the Direction of Your Company?" After years running a self-financed business, Elliot raises outside capital and faces a new challenge: learning to work with an investor. She adapts to now having a boss figure and the accountability as a steward of the investment that comes with it.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Testing a Destination Event Company Business Model

In Chapter 8 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Has Been Your Approach to Testing and Iterating Your Company's Business Model?" Running a membership-based destination event business, Elliot learns to focus her energies more after taking on an outside investor. The investor pushes her to be more accountable to the profit and loss statement of the business and to manage the metric levers, including member acquisition and retention, to make her business successful.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How Building a Business is Like Raising a Child

In Chapter 9 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How Are the Stakes Increasing as You Invest Another Year Building Your Own Company?" As a small business owner, Elliot finds raising a small business is like raising a child. In the early infancy stages, she is more forgiving of wrinkles but as it matures, she is less forgiving and more focused on a plan. She learns to embrace getting older and becoming more confident and assured in her approach to raising the business.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

3 Insider Tips on Finding a Small Business Investor

In Chapter 10 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Advice Do You Have for Small Business Owners Considering Taking on an Investor?" A small business owner who brought on an investor over the past year, Elliot shares three ways to improve the investor solicitation process. First, she notes the importance of doing due diligence to hone a business plan and financial model. Second, using the models, calculate the amount of funding you will need and map the use of funds out over a timeline to make sure you raise the right amount. Third, finding an investor comes down to matchmaking and finding the right person with the right motives to be your business partner.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Staying True to Your Customers as You Grow a Business

In Chapter 11 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What New Challenges Are You Facing as You Grow Your Business?" As Elliot expands her business by taking on investment and expanding into new events and trips, she learns the importance of staying true to her clientele. To do this it is about maintaining a level of quality service in her offerings while also being considerate of evolving tastes that come with getting older.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How to Communicate More Effectively With Others

In Chapter 12 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How Are You Learning to Communicate More Effectively?" To Elliot, effective communication in both personal and professional relationships comes down to one thing: properly setting expectations. Setting clear expectations allows her to make a promise to another - a boyfriend, a family member, a client - that she can deliver on in the future.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Learning Financial Planning Skills for Small Business

In Chapter 13 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Skills are You Working on Right Now to Become Better at Your Job?" Elliot shares that after many years focusing on event planning and outsourcing financial planning, she now is spending more time learning budgeting and financial planning to better manage her small business finances. This helps her stay organized, maintain bottom line visibility on company performance, and be a better steward of investor financing she has received.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on What It Means to Be a Leader Running a Small Business

In Chapter 14 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Does It Mean to Be a Leader in What You Do?" Elliot shares how being an entrepreneurial leader running a small business starts with waking up each day and making the most of it. It means fighting through adversity and challenge, staying honest with others, being optimistic about reality, and never playing the role of a victim.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Making New Year Plans to Grow a Small Business

In Chapter 15 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Has You Most Excited About the Year Ahead?" "Elliot shares how the New Year has given her opportunity to put new investor financing to work growing her business. From expanding corporate business partnerships to scaling the size and scope of destination events such as a Telluride Ski House and Hamptons House, Elliot looks to build her relationship business and improve her member experiences.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on Changing How You Work to Be Happier at Your Job

In Chapter 1 of 19 in her 2012 Capture Your Flag interview, female entrepreneur Hattie Grace Elliot answers "How Are Your Personal Priorities Changing as You Get Older?"  As she turns 30 years old, Elliot becomes more realistic about the importance of making a certain amount of money running her business.  Elliot shares how she became frustrated from not getting paid enough for the work she was putting into her business.  She steps back, reevaluates her model, and addresses the problem by altering her business plan.  Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Transcript: 

Erik Michielsen: How are your personal priorities changing as you get older?

Hattie Elliot: I think I’ve always been someone who finds just kind of personal happiness in, you know, again with what I do for a living, really creating and wielding a career path for myself that if I’m gonna work really hard, I really want to deduce pleasure from it. But as I get older, I, of course still, you know, being happy is important, but also I think I’ve kind of become much more realistic in terms of the monetary return that I expect. And I’ve become much more honest with myself about that. I’m just not I guess willing to put up with what I might’ve put up with 3 years ago or 4 years ago ‘cause now, it’s go time. Now is a time when, you know, I think it’s really important to reap the benefits and the fruits of all of the labor that I kind of structured and put in early on and continue to put in to my business.

Erik Michielsen: What do you think about that realism that’s coming with experience, what one example or two examples stand out in your mind in kind of shaping the direction you’re taking?

Hattie Elliot: It’s almost impossible to ever actually monetize the amount of work and the ridiculous, you know, MacGyver in you have to do from the time—from concept to execution. And, you know, till you tie that pretty bow around that event, like the amount of work that goes into it. So, you know, it’s definitely—I think I began to kind of get a little bit bitter and a little bit frustrated with the fact that I was putting so much effort into the business and that, you know, that certain things, like membership fees and certain aspects of my company were making money, but then I was constantly churning out events that were a ton of work and they weren’t as profitable, and so I kind of had to step back and really do one of the most difficult things to do which is, you know, really assess and reflect back on, you know, why I was feeling this way, and why I was, you know, feeling frustrated and dissatisfied. Which is very, you know, humbling, wonderful and terrifying task to do. And, you know, really reevaluate it and come up with a plan moving forward to address it, and to really MacGyver and fix the situation.

Hattie Elliot on What You Learn Producing a Reality TV Show Pilot

In Chapter 2 of 19 in her 2012 Capture Your Flag interview, female entrepreneur Hattie Grace Elliot answers "What Happened With Your TV Show Pilot and What Were the Takeaways from the Experience?"  Elliot talks about what she learned producing a docusoap reality television series called "The Grace List" based on her life and her business.  The experience gives her a firsthand view of how television is made and how a show concept and characters can change after a network buys the show. 

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Transcript: 

Erik Michielsen: What happened with your TV show pilot and what were the takeaways from the experience?

Hattie Elliot:  Wowsers, that was an incredible whirlwind. So last year, I was producing a pilot for a TV show on my business called The Grace List. And it was really kind of a pseudo—they called it a docu-soap, it profiled my personal life and my search for love along with, you know, “the daters,” you know, members of The Grace List. And it was a great concept. It was an incredible, incredibly unbelievable, unbelievably frustrating, chaotic, ridiculous experience, but at the same time, really extraordinary, and like I wouldn’t change it for anything in the world, but I just now understand why Lindsay Lohan and all these celebrities are so dysfunctional, ‘cause I feel like I’ve got a very good head on my shoulders and I’ve worked very hard for years, but even I was like, wow, to keep—be level-headed in this industry, it’s tough. 

It was a huge undertaking. I was very, very proud of the initial pilot, which the network bought, they then decided to re-tweak it and reshoot it, and change the premise quite a bit, and cast the characters, and I was really devastated, to be honest, about the final product, I was absolutely—I really worked so hard and was very actively involved, but the final edit, I was just didn’t feel—I didn’t wanna put my name on. I wouldn’t. It was very upsetting especially after putting all that time in. Do I have regrets about doing it? Never. It’s like I would rather have loved and lost, you know, I would have rather had that whirlwind experience, I learned so much. I don’t regret it. 

But would I do a show again? I might with caution, but now I understand why reality shows are never around real businesses, you know? Because when you have a real company, it’s your baby, like I take great, great pride in this company that I built, and what I do, and I’m very protective of my friends and family, and so I’ve never just been willing to sell out, you know, for 5 minutes of fame, and, you know, crouch shot on the cover of Us Weekly or something, like, it’s just not my thing. 

So at this point, the project, the second round went actually to an offsite which is basically like where all the network execs meet and see if it’s gonna go to season, made it through the offsite, went to focus group testing, and I think about halfway through focus group testing was dropped, and it was a real blessing, actually. And there’s definitely some other show concepts in the works, but they’re very different. And they are concepts that I really believe in and that I feel like I can really do justice to now that I realize what goes into a show and what—what’s negotiable and what’s not negotiable, and what the actual process is, time-wise, commitment-wise and, you know, what you have authority to have edits on and stuff, so I’m excited. It really has—it was a—it really led to a lot of opportunity for me, a lot of opportunities, so—Yeah, it was a trip. Albeit an entertaining one.

Hattie Elliot on Why Travel to Distant and Unfamiliar Places

In Chapter 3 of 19 in her 2012 Capture Your Flag interview, female entrepreneur Hattie Grace Elliot answers "What Have You Found Most Rewarding About Traveling to New Places?"  Elliot notes how she find motivation to travel by her curiosity and interest in learning about family dynamics and social dynamics of different cultures.  Additionally it teaches her to value her liberty, freedom, and security she has as a United States citizen.  Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Transcript: 

Erik Michielsen: What have you found most rewarding about traveling to new places?

Hattie Elliot: Wowsers… I’m just a curious person. I love to experience the different cultures, and everything that comes along with that, the tastes and smells. And, you know, the different relationships people have with their careers, with their family, like family structure, and the way they treat their elders and their children, and the way elders treat their children, and the way that, you know, they—that they—their expectations on different, everything from homosexuality to marriage to political affiliation. I find all that stuff really fascinating because I think—especially in a place like the States, it’s very easy to become content and think that, you know, it’s our way or the highway. You drink the Jesus juice. 

And, you know, when you step outside of that box, I think in many instances, you—it gives you a new perspective and you’re able to realize that there’s other ways to think about things and other cultures that have really wonderful qualities that are really valuable, and that we can really deduce a lot of value from and really benefit from here, and personally, you know, things that we can take lessons from. And it also—on the other end, really makes you realize in many circumstances how lucky we are for certain freedoms we have, especially for me, I lived in South Africa for so many years and I love that country, but, you know, I really appreciate now more than ever how much freedom I have to travel, to speak my mind, that I’m safe, that I don’t have to lock my car door and worry about that every single time I step into my car, or walk into my apartment. 

So I think it just—it’s good for everybody, it’s—it gives you a better perspective on the world that it’s something that challenges you to—to just, like, any of these things to really, you know, reevaluate the way that you think about life in the world, and your home, and your friends and your family, and your everyday life, your career, all aspects.