Cathy Erway on Testing Cookbook Recipes by Hosting Dinner Parties

In Chapter 6 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Process Did You Use to Develop and Test the Recipes for Your Cookbook?" Erway shares how she added fun into the trial and error equation developing her cookbook recipes. She hosts a series of ten dinners, cooking ten dishes per dinner to cover the 100 recipe options for her cookbook. Erway gets feedback from dinner party attendees she uses to practice, refine and edit recipes.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on How to Manage Serving Others and Serving Yourself

In Chapter 15 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "How Are You Learning to Better Manage Serving Others and Serving Yourself in How You Live Your Life?" Erway shares how service is an important topic to keep in mind. She notes how where you choose to serve often depends on where you are in life. In her case, as a single woman with no dependents, she focuses her energy on serving others by doing things that demonstrate her caring and appreciation for the relationships.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Phil McKenzie on How Aspirations Change as Experience Grows

In Chapter 6 of 20 in his 2014 Capture Your Flag interview, entrepreneur Phil McKenzie answers "How Are Your Aspirations Changing As Your Experience Grows?" McKenzie shares how growing his global conference series has opened new possibilities not only for new event locaitons but also for different types of product offerings. He builds upon his globally distributed Influencer Conference series to create a research program and salon talk series to complement the core annual events.

Philip L. McKenzie is the Founder of Influencer Conference, a global content platform that brings together tastemakers in the arts, entrepreneurship, philanthropy and technology to discuss influencer culture. Previously, he led an influencer marketing agency and was an equities trader at Goldman, Sachs & Co. He earned an MBA from Duke University and a BBA from Howard University.

Phil McKenzie on Asking for and Receiving Critical Feedback

In Chapter 17 of 20 in his 2014 Capture Your Flag interview, entrepreneur Phil McKenzie answers "What Type of Feedback Do You Respond to Best?" McKenzie shares why he prefers constructive or critical feedback over positive feedback and reinforcement and how he seeks it out and uses it. He finds getting pushback criticism is especially helpful when you are very passionate about something and may not be able to see faults in an approach.

Philip L. McKenzie is the Founder of Influencer Conference, a global content platform that brings together tastemakers in the arts, entrepreneurship, philanthropy and technology to discuss influencer culture. Previously, he led an influencer marketing agency and was an equities trader at Goldman, Sachs & Co. He earned an MBA from Duke University and a BBA from Howard University.

Mike Germano: Having a Baby and Selling a Business in the Same Year

In Chapter 1 of 23 in his 2014 Capture Your Flag interview, VICE Media Chief Digital Officer Mike Germano answers "Since We Spoke a Year Ago, What Has Been the Most Exciting Thing to Happen in Your Life?"  In the year in between his last Capture Your Flag interview and this one, Year 5 in his career documentary, Germano shares what it was like starting a family - becoming a first-time father - and selling his business Carrot Creative to VICE Media in the same year. On top of it all, he and his business partner also invest in a pizza restaurant, Forino, giving him a place to celebrate all the positive news.

Mike Germano is Chief Digital Officer at VICE Media, a global youth media company based in Brooklyn, New York. Germano joined VICE Media via its 2013 acquisition of Carrot Creative, a social media agency he co-founded and led as CEO. 

Jullien Gordon on What It Means to Contribute at Work Each Day

In Chapter 7 of 19 in his 2014 Capture Your Flag interview, business coach and public speaker Jullien Gordon answers "On a Daily Basis, What Does It Mean to Contribute in the Work That You Do?" Gordon approaches making a daily contribution from the mindset of being a profitable employee who gives more than he or she takes. He looks for daily ways to make contributions with his clients and in his community. He finds little things you do can also go a long way to helping others and helping yourself.

Jullien Gordon is a business coach and consultant to organizations, individuals and teams who want to increase performance, motivation, engagement and retention. Gordon is also a public speaker on career planning for colleges, conferences, and corporations. He earned a BA from UCLA and MBA and M. Ed degrees from Stanford University. 

Jullien Gordon: How to Establish Trust When Building Relationships

In Chapter 11 of 19 in his 2014 Capture Your Flag interview, business coach and public speaker Jullien Gordon answers "How Do You Establish Trust When Building Relationships?" Gordon shares how he establishes trust by seeking to get it first in all relationships. By giving freely without expectation, Gordon is able to make an initial contribution in a relationship and do so in a way that is as convenient as possible.

Jullien Gordon is a business coach and consultant to organizations, individuals and teams who want to increase performance, motivation, engagement and retention. Gordon is also a public speaker on career planning for colleges, conferences, and corporations. He earned a BA from UCLA and MBA and M. Ed degrees from Stanford University. 

Jullien Gordon on Committing to Help an Alcoholic Family Member

In Chapter 12 of 19 in his 2014 Capture Your Flag interview, business coach and public speaker Jullien Gordon answers "How Do You Measure the Quality of Relationships in Your Life?" Gordon shares how he measures relationships based on deep or frequent contact. He notes how he has reprioritized the relationship he has with his mother, a recovering alcoholic. Going through Al-Anon, a program for relatives of alcoholics, Gordon realizes he can do more than hand off responsibility to his mom's Alcoholics Anonymous (AA) sponsor. He chooses to make a daily commitment to call his mom each day and be there for her on her recovery journey.

Jullien Gordon is a business coach and consultant to organizations, individuals and teams who want to increase performance, motivation, engagement and retention. Gordon is also a public speaker on career planning for colleges, conferences, and corporations. He earned a BA from UCLA and MBA and M. Ed degrees from Stanford University. 

Jullien Gordon on Building Advanced Public Speaking Skills

In Chapter 15 of 19 in his 2014 Capture Your Flag interview, business coach and public speaker Jullien Gordon answers "How Are You Improving Your Public Speaking Skills as You Gain Experience?" After taking storytelling classes and comedy classes to improve public speaking skills, Gordon improves more by researching his audience before speaking to them. By understanding audience experience, values, needs and expectations, Gordon can tailor a presentation, speech or talk that best resonates with listeners.

Jullien Gordon is a business coach and consultant to organizations, individuals and teams who want to increase performance, motivation, engagement and retention. Gordon is also a public speaker on career planning for colleges, conferences, and corporations. He earned a BA from UCLA and MBA and M. Ed degrees from Stanford University. 

Matt Curtis on How to Help a City Plan Travel and Tourism Strategy

In Chapter 7 of 20 in his 2014 Capture Your Flag interview, Matt Curtis answers "How Are You Finding New Ways to Stay Connected to Government in the Work That You Do?" Through volunteering, Curtis is able to get involved in city and local government economic development initiatives. He is able to add value as a travel and tourism professional to work with cities around the world as they plan economic development travel and tourism strategies. For Curtis, this means helping cities work through alternative transportation, from light rail to Car2Go car sharing to bike share programs.

Matt Curtis is the director of government relations at HomeAway Inc. Previously he was deputy to Austin mayors Lee Leffingwell and Will Wynn. He has represented the City of Austin at the U.S. Conference of Mayors and the National League of Cities. In 2011, Curtis joined the Harvard Kennedy School Urban Policy Advisory Board to work on national best practices facing American cities. He earned his bachelor's degree in radio, television and film from the University of North Texas. 

Matt Curtis on How Great Advocates Can Advance Your Career

In Chapter 12 of 20 in his 2014 Capture Your Flag interview, Matt Curtis answers "What Role Have Advocate and Sponsor Relatioships Played in Your Development?" Curtis shares how he has been fortunate to have not only great friends and mentors but also great advocates. He finds advocates help by taking initiative to open doors for opportunities that might otherwise be closed. This type of sponsor relationship boosts Curtis' confidence and fuels his desire to pay it forward and give back as an advocate.

Matt Curtis is the director of government relations at HomeAway Inc. Previously he was deputy to Austin mayors Lee Leffingwell and Will Wynn. He has represented the City of Austin at the U.S. Conference of Mayors and the National League of Cities. In 2011, Curtis joined the Harvard Kennedy School Urban Policy Advisory Board to work on national best practices facing American cities. He earned his bachelor's degree in radio, television and film from the University of North Texas. 

Matt Curtis on The Benefits of Improving Posture at Work

In Chapter 13 of 20 in his 2014 Capture Your Flag interview, Matt Curtis answers "What Skills Are You Working on Right Now to Become Better at Your Job?" Now 42 years old, Curtis shares how using a standup desk has made him realize posture is a key job skill. The desk helps Curtis improve his posture and be more productive at work. As a more engaged employee, he then works on practicing patience to be more positive at the office.

Matt Curtis is the director of government relations at HomeAway Inc. Previously he was deputy to Austin mayors Lee Leffingwell and Will Wynn. He has represented the City of Austin at the U.S. Conference of Mayors and the National League of Cities. In 2011, Curtis joined the Harvard Kennedy School Urban Policy Advisory Board to work on national best practices facing American cities. He earned his bachelor's degree in radio, television and film from the University of North Texas. 

Matt Curtis on Building Strategic Partnerships With Local Government

In Chapter 18 of 20 in his 2014 Capture Your Flag interview, Matt Curtis answers "How Are You Improving How Your Company Builds Strategic Partnerships?" Curtis shares how working with local government stakeholders on local government issues is about not forcing issues on another party. Instead, Curtis creates construtive dialogues to help him understand both sides and build consensus on the right path to take. He finds it helpful to engage in local government groups such as Congress for New Urbanism, The National League of Cities, the United States Conference of Mayors and the Urban Land Institute to work through best practices.

Matt Curtis is the director of government relations at HomeAway Inc. Previously he was deputy to Austin mayors Lee Leffingwell and Will Wynn. He has represented the City of Austin at the U.S. Conference of Mayors and the National League of Cities. In 2011, Curtis joined the Harvard Kennedy School Urban Policy Advisory Board to work on national best practices facing American cities. He earned his bachelor's degree in radio, television and film from the University of North Texas. 

Courtney Spence on How to Be Intentional Keeping Family Traditions

In Chapter 4 of 20 in her 2014 Capture Your Flag interview, nonprofit CEO Courtney Spence answers "What Family Traditions Do You Feel Are Important to Carry on to Future Generations?" Spence shares how she is making a priority not only to carry on holiday family traditions such as Easter Egg Hunts but also weekly family rituals such as Sunday night dinners and special occasion meals such as steak and twice-baked potato night.

Courtney Spence is founder and CEO of Students of the World, a nonprofit empowering a diverse network of student and emerging filmmakers to apply storytelling skills in purposeful work. She is also the Founder and CEO of CSpence group, a creative agency building millennial-focused content and programs for brands. Spence earned a BA from Duke University. 

Randall Metting on Marketing a New Product to Bars and Restaurants

In Chapter 11 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Role Do Negotiation Skills Play in Your Work?" For Metting, negotiation comes down to his work marketing his product to bar and restaurant owners and managers. It starts with introducing the product, telling the story and sampling the product. From there, Metting is able to negotiate a deal for bars and restaurants to carry the product that includes not just volume and pricing but also staff training and incentive programs.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

How to Increase Brand Awareness With Television Product Placement

In Chapter 12 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Are You Using Product Placement Marketing to Grow Brand Awareness?" Metting shares how his team was able to secure free product placement for its Dulce Vida tequila on FX Network's show The Bridge.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Matt Ruby on Running a Profitable Online Entertainment Startup

In Chapter 14 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "What Does It Mean to Be a Leader in What You Do?" Ruby compares what he is building at Vooza with an entrepreneur story about starting a lawn care business. The lawn care business grows slowly and makes money but does not receive attention because it is not glamorous. In the same way, rather than raising venture capital and measuring success by whether or not a major network picks up his show, Ruby takes a nontraditional route, building a profitable online business selling branded content episodes for a web series.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Matt Ruby on How to Find Branded Content Advertisers for a Web Series

In Chapter 18 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "In television, we see the big automotive brands making big plays and obviously there is an Apple computer in every HBO show, but you also tailored your branded content and product placement to your audience with Vooza. So how did you go about finding the right fit for potential advertisers to put on a show?" Ruby shares how finding advertisers for his web series starts with reaching out to people to start a conversation. From there he has been able to find people doing similar projects and websites and look at who is advertising with them. As he has built audience and advertiser relationships for branded content and product placement, Ruby returns to existing relationships - people who understand his business - for new campaigns and projects.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University.