Randall Metting: How Holidays With Grandparents Shape Family Values

In Chapter 1 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Were Your Grandparents Like and How Did They Influence Your Development?" Metting reflects on holidays spent with his grandparents and their influence on family holiday traditions. As a child, Metting remembers traveling over the holidays from Georgia to spend time with his grandparents in Texas. He fondly recalls the general atmosphere of having the family all together for the traditional Texas Longhorn game against the Texas A&M Aggies.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on How Role Model Father Inspires Marketing Career

In Chapter 2 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Metting shares how his father Roger Metting exposed him to the world of music and hooked him on live performance, including an early Bruce Springsteen show in 1978. From there, Randall's father supports his interests in branding and promotion and, as the music industry changes, pushes Randall to pursue a career in agency and event management companies.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on Learning Work Ethic Starting Career at Coca-Cola

In Chapter 3 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "Where Did You Learn Your Work Ethic?" Metting shares how his work ethic was especially influenced working an entry-level marketing job at Coca-Cola after graduating college. Working at a large corporation, Metting is able to identify and focus on his strengths while also learning from a variety of people he befriended while working at Coke.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on the Two Pillars of Building Trusting Relationships

In Chapter 4 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Do You Establish Trust When Building Relationships?" Metting shares how honest and open communication are the two pillars he uses to build trusting relationships. He finds the openness and honesty set clear expectations in the relationship so both sides understand what needs to get done.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on Growing Into a Craft Spirits Marketing Manager Job

In Chapter 5 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Are Your Responsibilities Changing As You Gain Work Experience?" Promoted into a marketing manager role, Metting shares how increasing sales and marketing responsibilities are giving him deeper exposure to what life is like working at a fast growing craft spirits beverage company.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on a Day in the Life of a Craft Spirits Marketing Manager

In Chapter 6 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "On a Daily Basis, What Does It Mean to Contribute in the Work That You Do?" Metting shares a what a typical day looks like in his work as a craft spirits marketer working for a tequila brand. His work involves coordinating with company leadership and field distribution sales teams to manage a constant stream of partner requests, sales promotions, and event planning executions across the country.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on How a Productive Day Starts by Caring For Your Dog

In Chapter 7 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Routines Have Been Most Helpful in Your Life?" Metting shares how routines make his life better and notes that each and every day starts with the routine of caring for his dog, Shiner. Taking care of Shiner sets Metting's day in motion as he gets into the office to work on digital and event marketing at work.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Marketing Advice on Finding the Right Event to Promote Your Product

In Chapter 8 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Factors Help You Determine Where to Direct Your Marketing Resources?" Metting shares his process for finding the best events to promote and market his product, Dulce Vida tequila. He and his team assess a variety of factors, from cost to competition to human resources to audience size, to narrow event options to those with highest impact potential.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

How to Use Storytelling to Increase Brand Awareness and Product Sales

In Chapter 9 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Role Does Storytelling Play in Your Brand Development Work?" Metting shares how he uses story to build brand awareness and differentiate his product from competitors.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

How to Take a New Brand From Market Entry to Market Penetration

In Chapter 10 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What is the Process of Taking a New Brand From Market Entry to Market Penetration?" Metting shares how he and his team are planning and executing market strategy to build upon new market entry to deepen market penetration and product sales. The team starts by refining target market options. It then invests in event marketing across Steinberg Springs music festivals to the New Orleans Tales of the Cocktail conference. Through the process, Metting and his team hone product marketing and positioning while building the brand.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on Marketing a New Product to Bars and Restaurants

In Chapter 11 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Role Do Negotiation Skills Play in Your Work?" For Metting, negotiation comes down to his work marketing his product to bar and restaurant owners and managers. It starts with introducing the product, telling the story and sampling the product. From there, Metting is able to negotiate a deal for bars and restaurants to carry the product that includes not just volume and pricing but also staff training and incentive programs.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

How to Increase Brand Awareness With Television Product Placement

In Chapter 12 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Are You Using Product Placement Marketing to Grow Brand Awareness?" Metting shares how his team was able to secure free product placement for its Dulce Vida tequila on FX Network's show The Bridge.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

andall Metting on How to Design a Better Trade Show Booth Experience

In Chapter 13 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Have You Found to Be the Keys to Creating Successful Project Collaborations?" Metting shares how he worked with his team and trade show staff to create a fresh, innovative booth experience for his product, Dulce Vida tequila. By building a faux tequila distillery, Metting is able to provide consumers a more memorable branded experience.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on How to Avoid Burnout Working a Fast-Paced Job

In Chapter 14 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Do You Avoid Burnout and Maintain Performance Working a Fast-Paced Job?" Metting shares how he avoids burning out at work by keeping it fresh and new. On a daily basis, his work ranges from hands-on landscaping for events and recoopering whiskey barrels to traveling for meetings to working booths at events such as South By Southwest, Austin City Limits and Formula One races.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on Job Search Advice for Recent College Grads

In Chapter 15 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Are You Becoming a Better Teacher?" Metting shares how he provided career coaching for a recent college graduate looking to find a new job. He advises the young graduate to write down ideal qualities for a job and then to start networking to meet people and find related job openings.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on Improving Focus at Work to Get Better at Your Job

In Chapter 16 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Skills Are You Working on Right Now to Get Better at Your Job?" Working as a marketing manager, Metting finds sharpening focus is job skill he is working on right now. For him it comes down to taking a pause to reflect and not rush through job to job. He finds taking extra time to slow down and think through his work makes him more productive and improves the quality of his work.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on How to Start a Blog That Builds Your Personal Brand

In Chapter 1 of 10 in his 2013 Capture Your Flag interview, brand marketer Randall Metting answers "How Did Starting a Blog Help You Build Your Personal Brand?" By channeling his passions for music, food, culture and his dog Shiner into a blog, Metting brands himself "The Unofficial Mayor of Austin".  The blog allows him to cultivate his passions and tell the story of Austin while building meaningful community ties. Randall Metting is a brand marketer working for Dulce Vida Spirits in Austin. Metting has built a career on helping companies and non-profits develop integrated marketing strategy and brand development programs. As "The Unofficial Mayor of Austin, Texas" Metting authors the randallmetting.com community blog. He is also an on-air radio personality for 93.3 KGSR radio in Austin. Metting earned a B.S. in Advertising from the University of Florida.

Randall Metting on How Blogging Renews Passion for Writing Restaurant Reviews

In Chapter 2 of 10 in his 2013 Capture Your Flag interview, brand marketer Randall Metting answers "How Has Blogging Reconnected You With Your Passions for Journalism and Writing?" Going through the College of Journalism at the University of Florida, Metting gets experience writing reviews on the local scene. Years later he renews his passion for writing by starting his blog and shares an example of how he approaches covering and reporting on a new restaurant opening. Randall Metting is a brand marketer working for Dulce Vida Spirits in Austin. Metting has built a career on helping companies and non-profits develop integrated marketing strategy and brand development programs. As "The Unofficial Mayor of Austin, Texas" Metting authors the randallmetting.com community blog. He is also an on-air radio personality for 93.3 KGSR radio in Austin. Metting earned a B.S. in Advertising from the University of Florida.