Flexibility

How to Do Business in a Non-Business Setting - Josep Oriol

In Chapter 6 of 11 in his 2010 interview with Capture Your Flag host Erik Michielsen, East African venture capitalist and conservation investor Josep Oriol shares his approach to doing business around non-business professionals. Oriol finds it key to identify what matters to the local population, including respecting their time, energy, and passion, as well as to be sensitive when using business language. By taking this approach, Oriol builds business relationships with initially hesitant non-business people.

Why Broad Experience is Useful in a Product Management Role - Ramsey Pryor

In Chapter 13 of 22 of his 2010 Capture Your Flag interview with host Erik Michielsen, Ramsey Pryor explains why his broad experience has helped him develop an international product management career. Pryor resists specialization and focuses on learning a little about a lot. This "Jack-of-all-trades" approach helps Pryor manage the various relationships - programmers, legal, design, sales, etc. - fundamental to product management success.

Why to Embrace Uncertainty When Developing an Internet Career - Ramsey Pryor

In Chapter 11 of 22 of his 2010 Capture Your Flag interview with host Erik Michielsen, international Internet product management executive Ramsey Pryor shares why the uncertainty associated with Internet careers is attractive, not off-putting. Not knowing what comes next motivates Pryor's innovation focused career pursuits. At a broader level, the uncertainty shifts priorities away from lifetime career, or cradle to grave, one company career options and toward one shaped by many possibilities provided by products and technologies not yet discovered or developed.  Pryor earned an MBA from IESE Business School at the University of Navarra in Barcelona, Spain and a BA in Economics and Spainish at Northwestern University.

Why to Hire Talent You Respect But Do Not Necessarily Understand - Steph Redlener

In Chapter 9 of 10, creative talent agent Stephanie Redlener shares why companies should hire candidates they respect but do not necessarily understand. Redlener believes the world is in need of innovators and changemakers given the speed of change. By hiring the same type of people, organizations face difficulty thinking differently. Redlener finds companies who hire on shared values, not viewpoints, do well building innovative cultures and superior performance. Redlener is an advertising industry recruiter for The Talent Business (http://www.thetalentbusiness.com).

How Learning Local Culture Focuses Orphanage Non-Profit Investment - Adam Carter

In Chapter 6 of 16, micro-philanthropist and humanitarian Adam Carter shares how learning local Cambodian culture while working with orphanages separates real local needs from a Westerner perceived needs view. Asking why there are no mattresses, Carter learns children do not lack mattresses - many had been donated; rather, they do not sleep on mattresses. Carter uses this new found knowledge to redirect his investigation and identify a local need for kitchen supplies, whereupon he uses his Cause and Affect Foundation (http://www.causeandaffectfoundation.org/) funds to buy the orphanage kitchen supplies, in effect its own "Oprah Dream Kitchen."

How Stanford Symbolic Systems Studies Direct Career - Michael Olsen

In Chapter 2 of 16, social entrepreneur and technology consultant Michael Olsen channels his broad interests into studying symbolic systems at Stanford University. Olsen's studies take a multi-discipline perspective - computer science, history, philosophy - in his studies. Upon graduation, Olsen continues to work in insurance industry and founds an Internet consulting firm. The interdisciplinary approach helps Olsen balance pitching clients ideas and technology project execution.

Courtney Spence on How Non-Profit Uses Stop Doing List to Reset Strategy

In Chapter 8 of 15 of her 2010 Capture Your Flag interview, non-profit executive and Students of the World founder Courtney Spence answers "What have been your greatest lessons learned to date in leading your organization through a multi-city, multi-school growth phase?" Spence shares how lessons from Jim Collins' books "Built to Last" and "Good to Great" have helped her team overcome adversity around the 2008 and 2009 financial crisis. Surrounded by a strong team carrying shared passion and purpose, Spence is able to navigate funding challenges and downsizing to implement a more sustainable organizational strategy.

Transcript:

Erik Michielsen:  What have been your greatest lessons learned to date in leading your organization through a multi-city, multi-school growth phase?

Courtney Spence:  I think I’ll speak to two lessons learned.  The first lesson I really have learned came out of this most recent year.  2009 was certainly a difficult year for everyone, we were no exception to that.  We took on eight different partnerships, we had seven teams, we did incredible work.  I am the most proud of our work from 2009 of any work that we’ve ever done.  At the same time, right about the end of September, there wasn’t funding, we weren’t sure what was going to happen. Was there even going to even be a 2010 year?  We had to sort of step back and I personally had to get myself through a very negative place.  I mean, I was pretty down and this was something I had been working on for nine years and we were facing the possibility of, “Okay, maybe we’ll just stop for a year and do something else.”  And I had prepared myself for that because it was just such a difficult time for everybody financially and I knew that we weren’t going to be immune to the financial crisis that we just went through – or still going through.  But I have read Jim Collins quite a bit and I go back and re-read “Good to Great” and “Built to Last” and the “Stop Doing List” is something I have never been great at, but I think sometimes when you back is to a corner and you have no other options, you have to make hard decisions and I think you also get to make more creative and riskier decisions because of that.  So, I finally took his advice and we sat down with a big pad of paper and was like, “Here are all the things we’ve said we need be doing differently, or we don’t need to be doing this anymore, or we shouldn’t be doing this.” And we made some hard decisions, but out of that we are looking at stronger 2010 year than I ever imagined possible.  We have three full time staff.  We are so optimistic and things are falling into place right and left and I really feel like we are back on a new track that’s the right track.  Now, I’m sure things are coming up, bumps in the road, that will happen, but the idea that you can get to what you think is the bottom, the deepest, most, bottom, terrible place you can be in, and you can find a way to get out of that by making hard decisions but knowing that you have that courage within yourself to do that, I think is really an incredible lesson that I wouldn’t have learned if I hadn’t gone through what I went through last year. 

And I think the second lesson is – it’s really important to be able to work with a team that works, and I think, for me, work with a team that you love.  Particularly, the two women that I work with now, we are an incredibly strong team.  There is not ego involved.  Work is getting done.  Emails are going out – midnight, “ Hey, I’ve got this idea!” We all have the same passion, we all have the same sense of purpose and we love each other and I think it makes for such a successful environment.  What we have done in the last couple of months, I would never have dreamed.  So, I think it’s just as important as it is to love what you do or like what you do, I think it’s important to love or like the people you do it with.

 

How Details Enable Sustainable Design Differentiation - Richard Moross

In Chapter 4 of 17, entrepreneur, innovator and Moo.com founder Richard Moross provides background into why increasing consumer intelligence, via research and education, makes details as important as ever in product and experience design. Moross aspires to create differentiated produce in an increasingly homogenized world in what he does at his company, Moo (www.moo.com). From ordering to fulfillment to messaging, Moross always looks for new ways to stand out in what he creates and how it is shared.

How Manufacturer Institutes Green Business Practices - Richard Moross

In Chapter 6 of 17, manufacturing company founder and CEO Richard Moross shares the ongoing rollout of green business practices for his printing company Moo (www.moo.com). Moross and his team constantly seek ways to innovate printing technologies, materials, and packaging to create more environment-friendly product.

How Dartmouth Program Enables Creative Career in Business - Nina Godiwalla

In Chapter 9 of 14 of her 2010 Capture Your Flag interview, "Suits: A Woman on Wall Street" author Nina Godiwalla answers "Why did you decide to leave business temporarily to study liberal arts and pursue a master’s degree at Dartmouth?"  After spending two years working in investment banking, Godiwalla decides to attend a Masters of Arts in Liberal Studies (MALS) at Dartmouth University to explore her creative side. Godiwalla makes this decision after taking a Myers-Briggs personality test to identify undeveloped interests. There she learns about relationships, people and understanding before deciding to move on to her MBA at the University of Pennsylvania's Wharton School.

Transcript:

Erik Michielsen: Why did you decide to leave business temporarily to study liberal arts and pursue a master’s degree at Dartmouth?

Nina Godiwalla: As an undergrad I studied finance, I went straight into investment banking, I worked in finance after that for a while and there was something about the business world that wasn’t completely fulfilling me and I couldn’t put my finger on it and, this is so hokey, but I actually, I did a personality test and I love the Myers-Briggs and I did a personality test and I was trying to figure out -- all my friends were going to business school a few years out of you work in -- you do investment banking especially and it’s like a two year program, it’s a feeder into business school.  And I was, you know I could’ve just filled out the application and I could’ve just gone but I felt like something was missing.

And so I was doing all these personality tests and trying to figure what is it that’s missing and oddly enough the personality tests were – I found what really resonated for me and a lot of the people their careers were completely different, they were psychologists, they were writers, they were -- there was something creative about what they were doing or it was something based off of people and a lot of the finance I was doing didn’t have that whole element of people and relationships and understanding and I knew that had to be integrated into my business world. I had a sense that I was going to business school afterwards but I wanted the option to say ‘Let me explore what I’m doing, let me explore this liberal arts that I looked into and if it ends up that I go to business school afterwards, great. If it ends up I have this completely different career and I find this dream, you know that’s great too.’

 

How to Evolve Local Communication for the 21st Century - Dan Street

In Chapter 8 of 20 of his 2010 Capture Your Flag interview, hyperlocal entrepreneur Dan Street shares how two-way communication, including mobile phones and social media, have redefined how we interact. One consequence of this technology reliance is that local and neighborhood connections have dissipated. Two-way communication has eliminated much local communication. He embraces this two-way communication and applies it to neighborhood settings via his startup, Loku.  Street is the founder and CEO of Austin, Texas based Loku (previously Borrowed Sugar) which develops Internet software to strengthen local communities.  Previously, Street worked in private equity at Kohlberg, Kravis, and Roberts (KKR) and management consulting at Bain & Co.  He earned a BA in music and business from Rice University. 

How to Motivate Corporations to Change Behavior - Andrew Hutson

In Chapter 11 of 16, environmental management and green supply chain expert Andrew Hutson shares what he has learned about motivating others to change behavior. He specifically discusses how corporate sustainability fundamentally connects to both a company's fiduciary and ethical elements. First, clearly communicate there is no trade-off between ecology and economy. Second, work though ethical elements.

How to Change Professional Singles Dating Attitudes - Hattie Elliot

In Chapter 12 of 16, entrepreneur and connector Hattie Elliot finds mid-career professional dating options limited and starts The Grace List (previously known as Save the Date(ing)) - to provide non-conventional group experiences.  She finds careers and monetary goals distract many professionals from prioritizing romantic relationships.

How Salesforce Exec Converted to Cloud Computing - Marc Ferrentino

In Chapter 6 of 17, Salesforce.com Chief Technology Architect Marc Ferrentino shares how he discovered cloud computing and software as a service (SAAS) and why he continues to do so in his current role. Ferrentino converted to the cloud computing model shortly after Salesforce.com, embracing the application framework that makes it easy for business uses to build schema, business logic, and interfaces for software.

How Storage and Cloud Technologies Improve Web Advertising - Ken Rona

In Chapter 12 of 12, business analytics expert Ken Rona highlights how innovative storage solutions, in particular information appliances, and cloud computing are redefining how marketers analyze human and consumer behavior. On-demand cloud computing server access - including the Amazon cloud - is creating opportunities for advertisers to outsource data centers and focus more on core competencies serving clients.

How McKinsey Helped Academic Transition into Business - Ken Rona

In Chapter 7 of 12, business analytics expert and behavioral economics PhD Ken Rona shares the challenges leaving behind academic research to join McKinsey working in client services as a management consultant. McKinsey, known for hiring people from non-traditional backgrounds, immerses Rona in business training. Rona learns how to tolerate ambiguity in solving business problems. Moreover, he learns about peer driven motivation and the resulting self comparative elements pushing everyone to perform at high levels.

How Social Media Impacts Sports Marketing - Mike Germano

In Chapter 12 of 13, social media expert Mike Germano discusses how social media is enhancing the sports entertainment experience by building a stronger connection between fans and their favorite players, teams, and leagues. Social media highlights the approachability of athletes. Social media also provides players opportunity to break the news, eliminating media and reporting middlemen and going directly to fans. Finally, social media participation offers younger, lesser known players opportunities to build popularity and support through fan connections.