Randall Metting on the Two Pillars of Building Trusting Relationships

In Chapter 4 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Do You Establish Trust When Building Relationships?" Metting shares how honest and open communication are the two pillars he uses to build trusting relationships. He finds the openness and honesty set clear expectations in the relationship so both sides understand what needs to get done.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Randall Metting on Marketing a New Product to Bars and Restaurants

In Chapter 11 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Role Do Negotiation Skills Play in Your Work?" For Metting, negotiation comes down to his work marketing his product to bar and restaurant owners and managers. It starts with introducing the product, telling the story and sampling the product. From there, Metting is able to negotiate a deal for bars and restaurants to carry the product that includes not just volume and pricing but also staff training and incentive programs.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

How to Increase Brand Awareness With Television Product Placement

In Chapter 12 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Are You Using Product Placement Marketing to Grow Brand Awareness?" Metting shares how his team was able to secure free product placement for its Dulce Vida tequila on FX Network's show The Bridge.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company. 

Hattie Elliot on Ways Childhood Play Teaches Entrepreneurial Spirit

In Chapter 1 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Elliot grows up with supportive parents who encourage her to be creative, focusing less on TV and more on arts and crafts projects, baking, cooking and finger painting. Growing up around boys teaches Elliot to be tough. Time spent climbing trees, building sandcastles, and wrestling shape her creative entrepreneurial spirit she later embraces as a business owner.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on How Optimism Builds Relationship Trust

In Chapter 3 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How Do You Establish Trust When Building Relationships?" Elliot shares her optimistic philosophy on believing others are good people and trustworthy until they prove you wrong. She finds that while the approach may not always work, the optimism she brings into relationships has helped her build a business around relationships and develop trusting friendships she builds over time.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Hattie Elliot on the Learning Curve of Working With Investors

In Chapter 7 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "What Experiences in the Past Year Have Most Influenced the Direction of Your Company?" After years running a self-financed business, Elliot raises outside capital and faces a new challenge: learning to work with an investor. She adapts to now having a boss figure and the accountability as a steward of the investment that comes with it.

Hattie Grace Elliot is the founder and CEO of The Grace List, a social networking company that creates destination events and experiences to forge lasting personal and professional connections across its young professional members. Elliot graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.

Matt Ruby on Creating New Ways to Help Comedians Make It in Comedy

In Chapter 4 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "What Do You Enjoy Most About Creating Ways to Help Other Comedians Succeed?" As a comedy screenwriter and producer as well as an organizer and host of several standup comedy shows, Ruby finds happiness giving people trying to make it in comedy a chance to thrive and succeed. He enjoys the experimentation that comes with working with creative comedic talents and finds ways to build upon doing it booking standup acts by casting comedians in acting roles.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Matt Ruby on Handling Work Pressures of Making People Happy

In Chapter 15 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "What Does It Mean to Perform Under Pressure in the Work That You Do?" For Ruby, work pressures from writing and producing a web series comes down to making people happy. This encompasses both client relationships and keeping them happy with the branded content and product placement advertising he creates as well as audience relationships and keeping them consistently entertained.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Matt Ruby on How to Build an Online Community for a Web Series

In Chapter 16 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "What Has Your Experience Developing Vooza Taught You About Building an Online Community?" Ruby finds two things are key to building audience relationships: having a consistent frequency of contact and staying open and approachable to communicating with his audience. The challenge with these online marketing initiatives is to find the time for them amidst the many other parts of the business.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Matt Ruby on Monetizing Web Video With Branded Content Advertising

In Chapter 17 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How Did You Decide to Make Branded Content and Product Placement Central to the Vooza Business Model?" By talking to advertisers, Ruby learns they are more interested in product integration into web series episodes than in running pre-roll advertising. Ruby finds this also benefits his audience, who is more accepting of branded content and product placement than of 30-second block pre-roll commercials.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Matt Ruby on How to Find Branded Content Advertisers for a Web Series

In Chapter 18 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "In television, we see the big automotive brands making big plays and obviously there is an Apple computer in every HBO show, but you also tailored your branded content and product placement to your audience with Vooza. So how did you go about finding the right fit for potential advertisers to put on a show?" Ruby shares how finding advertisers for his web series starts with reaching out to people to start a conversation. From there he has been able to find people doing similar projects and websites and look at who is advertising with them. As he has built audience and advertiser relationships for branded content and product placement, Ruby returns to existing relationships - people who understand his business - for new campaigns and projects.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Anatole Faykin on the Benefit of Listening More and Talking Less

In Chapter 3 of 16 in his 2014 Capture Your Flag interview, Internet entrepreneur Anatole Faykin answers "How Do You Establish Trust When Building New Relationships?" Faykin shares how by listening more and talking less, he is able to pay better attention to others and demonstrate respect for what they have to say. Doing so helps him connect with others and build trust. 

Anatole Faykin is an Internet entrepreneur and digital marketer exploring new career options. A passionate world traveler and problem solver, Faykin plans to return to graduate school to earn a biosciences masters degree. Previously, Faykin has started multiple companies, including Tuanpin, a Shanghai startup he sold in 2011. He holds an MBA from NYU and a BS in computer science and biology from the California Institute of Technology.

Anatole Faykin on The Privilege and Pleasure of Giving Advice to Friends

In Chapter 5 of 16 in his 2014 Capture Your Flag interview, Internet entrepreneur Anatole Faykin answers "How Have You Learned to Give Better Advice When People Ask You For Help?" Faykin shares how giving friends' advice is both a privilege and a pleasure. He notes that giving advice is tough, as often a friend is looking to have a listener and to vent rather to actively seek out feedback. Faykin works to discern those who want to vent from those who actually want advice and answers.

Anatole Faykin is an Internet entrepreneur and digital marketer exploring new career options. A passionate world traveler and problem solver, Faykin plans to return to graduate school to earn a biosciences masters degree. Previously, Faykin has started multiple companies, including Tuanpin, a Shanghai startup he sold in 2011. He holds an MBA from NYU and a BS in computer science and biology from the California Institute of Technology.

Michael Olsen on the Hard Part of Building Relationship Trust

In Chapter 15 of 20 in his 2014 Capture Your Flag interview, management consultant Michael Olsen answers "How Do You Establish Trust When Building Relationships?" Olsen shares how he struggles with assuming trust in a relationship and being trusting before a relationship has had time to develop. He looks for ways to build trust from the inception of a relationship to complement the trust that comes with doing what you say you are going to do.

Michael Olsen is a management consultant at Accenture. Previous to Accenture, Olsen earned dual MBA and MPH degrees at Emory University in Atlanta. Olsen earned a BA in symbolic systems from Stanford University and spent the next five years founding an IT consulting company, Redwood Strategies. 

Rachel Lehmann-Haupt on Managing Storytelling Client Relationships

In Chapter 8 of 17 in her 2014 Capture Your Flag interview, author and small business owner Rachel Lehmann-Haupt answers "How Has Working Independently Starting a Company Been Different Than Working Independently as a Writer?" Lehmann-Haupt shares how writers have editors and entrepreneurs have clients. As a journalist and memoir writer, her work was about telling her own stories. Now, as a content studio developing client content, it is no longer about her and about the paying customers she serves.

Rachel Lehmann-Haupt is a writer, editor and multimedia content strategist. She is the owner of StoryMade, a storytelling studio that creates new media content solutions for businesses. Previously, she was a founding editor and multimedia producer at TED Books, designing TED Talk content for tablet computers. She is the author of "In Her Own Sweet Time", published in 2009. Lehmann-Haupt earned a BA from Kenyon College and a Masters in Journalism from UC-Berkeley. 

How to Build Trust by Being Real

In Chapter 14 of 17 in her 2014 Capture Your Flag interview, author and small business owner Rachel Lehmann-Haupt answers "How Do You Establish Trust When Building Relationships?" Lehmann-Haupt finds you build trust by being real. By being transparent with her clients, she is able to then progressively build trust through a discovery process she learned doing interviews as a journalist. The process creates security in the relationship and the resulting safe environment creates trusting bonds between Lehmann-Haupt and her clients.

Rachel Lehmann-Haupt is a writer, editor and multimedia content strategist. She is the owner of StoryMade, a storytelling studio that creates new media content solutions for businesses. Previously, she was a founding editor and multimedia producer at TED Books, designing TED Talk content for tablet computers. She is the author of "In Her Own Sweet Time", published in 2009. Lehmann-Haupt earned a BA from Kenyon College and a Masters in Journalism from UC-Berkeley. 

Rachel Lehmann-Haupt on Seeking Advice From Working Mom Friends

In Chapter 17 of 17 in her 2014 Capture Your Flag interview, author and small business owner Rachel Lehmann-Haupt answers "At This Moment in Your Life, Where Are You Seeking Advice and Coaching?" Lehmann-Haupt shares how she gathers working mom friends she respects to help her shape next steps in her life as a working mom. She finds her friends understand her needs as someone trying to be a good mom and strike the right work-life balance in an aspiring career.

Rachel Lehmann-Haupt is a writer, editor and multimedia content strategist. She is the owner of StoryMade, a storytelling studio that creates new media content solutions for businesses. Previously, she was a founding editor and multimedia producer at TED Books, designing TED Talk content for tablet computers. She is the author of "In Her Own Sweet Time", published in 2009. Lehmann-Haupt earned a BA from Kenyon College and a Masters in Journalism from UC-Berkeley. 

Bryan Law on Learning Languages in International Business Consulting

In Chapter 10 of 23 in his 2014 Capture Your Flag interview, business strategist Bryan Law answers "As a Non-Native Speaker, How Did You Overcome Language Barriers Working in Brazil?" Working as a management consultant, Law is staffed on a Brazil project and, as a non-native speaker, learns Portuguese when he finds the work is done in native language and not English. As an international consultant, the experience teaches him the importance of engaging clients in their native languages as best as possible. This helps him on future projects, including one working with the Mozambique government.

Bryan Law is a Principal in the Global Business Strategy Group at Google and a board member at Angola University. Previously, he was a manager at Monitor, management consulting firm. He has worked in consulting roles at Watson Wyatt and Mercer. He earned an MBA from the Northwestern University Kellogg School of Business and a BA from Georgetown University.