How Design Strategist Builds Creative Skills - Ross Floate

In Chapter 19 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Is Your Creative Toolbox Changing?"  Floate starts his career viewing his creative toolbox as the tools of his trade - for example, his computer, his Pantone books, his scalpels.  As his career progresses, his toolbox evolves based on the experiences he has inside and outside his industry.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

Using Twitter to Exercise Creative Writing Skills - Ross Floate

In Chapter 20 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Do You Use Social Media to Exercise Your Creative Skills?"  As a trained journalist, Floate uses Twitter as a creative outlet to share thoughts, connect with smart, intersting people and to work through and vet creative ideas.  Referencing his journalism experience, Floate uses what he learned to write lead sentences to write inside the 140-character format of Twitter.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

What Keeps Startup CEO Excited About His Job - Richard Moross

In Chapter 1 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "What Do You Enjoy Most About What You Do?"  Moross finds reward working with his colleagues, channeling his passion in its product and doing so all the while learning new business skills.  Collectively, the people, passion, and purpose allow him to tie his curiosity and expression to creating value in the world.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

What Makes Product Design Work Meaningful - Richard Moross

In Chapter 2 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "What Makes Your Work Meaningful?"  Moross does not believe meaning is created in his work; rather he finds his Moo.com products create a canvas that customers can use to tell their own stories.  Moross finds great joy creating new product designs that enable more effective customer storytelling.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

How Family Relationships Change With Age - Richard Moross

In Chapter 3 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Are Your Family Relationships Changing as You Get Older?"  Moross notes the slow change that comes with family relationships.  As he gets older and sees his lifestyle becoming more similar to his parents, he finds it easier to connect with his parents.  Moross finds synching into similar patterns, principles, and rules of being a grown-up help him better connect with siblings as well.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

How Personal Priorities Change With Age - Richard Moross

In Chapter 4 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Are Your Personal Priorities Changing As You Get Older?"  To truly be a success, Moross notes it is about being well-rounded personally as much or more than it is being financially prosperous in business.  Rather than be a successful businessman who is a "lonely rich guy" Moross makes sure to invest time and effort in becoming a successful human being.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

How to Find Mentors Who Give Good Advice - Richard Moross

In Chapter 5 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "At This Point in Your Life, Where are You Seeking Advice and Coaching?"  Moross looks for those wiser and smarter and recognizes those people change over your time.  He finds support in the Young Presidents' Organization (YPO), family, and friends.  He looks for people who are mature and experienced that understand the best way to give feedback that is useful.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

How to Value Your Business Network - Richard Moross

In Chapter 6 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Do You Value Your Business Network?"  Moross sees the strength of his network as how much it provides value to others rather than how much it provides value to him.  He finds great joy finding opportunities to help people by making connections with his network.  This is especially true with the recruiting, hiring and job seeking process, as Moross finds it eliminates inefficiency and insincerity that come with recruiting, sourcing, and headhunting firms.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

How London Startup Moo Gives Back to Its Community - Richard Moross

In Chapter 7 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Are Your Community Responsibilities Changing?"  Moross notes how Moo.com is now seen as an elder statesman in the London startup community.  Moross and his company are now taking responsibility to provide support to younger companies.  Moross emphasizes the importance of telling its story and facilitating knowledge transfer from its customers to its London community.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

How to Fix Entrepreneurship Skill Gaps in Education - Richard Moross

In Chapter 8 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Can the Education System Better Prepare Entrepreneurs?"  Moross notes the high occurrence of the education system failing to educate entrepreneurs.  He notes the importance of education teaching core skills such as how to argue, how to make a case and how to plan strategy.  He finds it is less about teaching students how to start companies and more about providing access and training to core skills, especially programming or writing code, as well as a broader cultural education that starting a company is a viable career option.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

How to Stay Ahead of the Innovation Curve - Richard Moross

In Chapter 9 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Are You Learning to Apply Your Passions in New Ways?"  Moross shares how making design more accessible to people means he must consider looking beyond paper products to serve his customers.  This requires him to look beyond paper to future options that may evolve from physical to digital.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

How to Increase Company Creative Capability - Richard Moross

In Chapter 10 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Is Your Creative Toolbox Changing?"  Moross evolves his company creative toolbox by continually bringing on new hires with different skills.  He shares the story of hiring Dan Rubin after he built a product called Instagoodies using the Moo.com API.  Moross connects hiring creative talent with furthering organizational product and innovation needs that occur in technology-driven markets such as personal identity management.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

How Creativity Motivates Manufacturing CEO - Richard Moross

In Chapter 11 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "What Role Does Creativity Play in What You Do As a CEO?"  Moross is driven by a need to make things.  He channels this drive in his design and manufacturing business.  Product innovation in the engineering and design continually renews Moross' purpose in his work.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

Adapting British Business Culture for U.S. Expansion - Richard Moross

In Chapter 12 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "What Has Working Internationally Taught You About Communicating Across Cultures?"  Moross discusses taking his London, UK based company into the United States and the cultural and customer differences that have come with it.  He discusses the importance of understanding employees on their terms, for example knowing about commutes, and doing the same for customers, in particular how product demand varies by region.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

When to Hire An Assistant and Get Your Life Back - Richard Moross

In Chapter 13 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Are You Learning to Better Manage Your Time and Commitments?"  Overwhelmed with work, Moross learns first to recognize and admit he has a problem and then, second, to do something about it.  He takes steps to hire an assistant and delegate responsibility, even things he feels he does better than anyone else such as managing his travel.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

Why Travel to Distant and Unfamiliar Places - Richard Moross

In Chapter 14 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "What Have You Found Most Rewarding About Traveling to New Places?"  Moross notes that as a heavy business traveler, he finds Western culture between the United States and Europe is no longer mysterious and new.  He finds this mystery and excitement traveling Asia. It reminds him the world is a big world full of differences to be explored and appreciated.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

How CEO Learns When to Lead and When to Manage - Richard Moross

In Chapter 15 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Do Leadership and Management Differ in What You Do?"  Moross shares how his path or arch as a startup business founder has involved a leadership to management skills transition.  As he has experienced, it begins by setting a vision and sharing that destination with others.  Management skills require then setting the route and taking the team to that destination.  He sees leadership as sentiment and management as grammar and puts a team in place to help him evolve his role and grow the business.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.

Management Lessons on Adaptation and Commitment - Richard Moross

In Chapter 16 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Have You Learned to Adapt When Things Have Not Worked Out as Planned?"  Moross walks through specific instances where his company has adapted in the face of a mistake and turn lemons into lemonade.  He talks about the need to experiment and work through cycles of broadening and focusing strategy and why commitment and focus are critical to building the business.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.