Cathy Erway on Developing a Recipe Writing Style

In Chapter 5 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "When Did You First Become Interested in Writing Recipes?" As a food blogger, Erway learns to appreciate how her viewers like recipes for her food blog posts. Over time, she develops a layered recipe writing style to find her voice in the words and images she uses to showcase her dishes.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Photographing Food Recipes For a Cookbook

In Chapter 7 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "As Someone Passionate About Photography and Food Photography, What Was It Like to Go Through the Process of Photographing Your Food Recipes for Your Cookbook?" Erway shares how she navigates creative ownership of the food photography between her vision and that of her food photograper. She shares how she collaborated on food photography arranging dishes while photographing the recipes for her cookbook.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Being Confident by Standing Behind What You Write

In Chapter 10 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Role Does Confidence Play in the Work That You Do?" Erway shares how being confident as a writer means publishing your own words and standing behind what you write. As an experienced freelance writer, Erway learns to be confident about writing knowing that once something is published it cannot be taken down like a blog entry.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Phil McKenzie on How Brooklyn Builds Character and Confidence

In Chapter 5 of 20 in his 2014 Capture Your Flag interview, entrepreneur Phil McKenzie answers "What is Your Comfort Zone and What Do You Do to Break Free of Living in It?" McKenzie shares how growing up in Brooklyn during the 1970s and 1980s taught him to adapt and be comfortable in new situations. He takes this Brooklyn mindset with him wherever he goes and shares how it helps him appreciate diversity and connect with people in new places all over the world.

Philip L. McKenzie is the Founder of Influencer Conference, a global content platform that brings together tastemakers in the arts, entrepreneurship, philanthropy and technology to discuss influencer culture. Previously, he led an influencer marketing agency and was an equities trader at Goldman, Sachs & Co. He earned an MBA from Duke University and a BBA from Howard University.

Phil McKenzie on Adapting to Adversity by Being Resourceful

In Chapter 16 of 20 in his 2014 Capture Your Flag interview, entrepreneur Phil McKenzie answers "How Have You Learned to Adapt When Things Have Not Worked Out as Planned?" McKenzie shares how he works through obstacles by being resourceful and remaining open to scaling down when necessary. As a bootstrap entrepreneur, McKenzie shares how starting the company with very little has taught him to continue his mission in times of challenge and resource scarcity.

Philip L. McKenzie is the Founder of Influencer Conference, a global content platform that brings together tastemakers in the arts, entrepreneurship, philanthropy and technology to discuss influencer culture. Previously, he led an influencer marketing agency and was an equities trader at Goldman, Sachs & Co. He earned an MBA from Duke University and a BBA from Howard University.

Phil McKenzie on How to Give Better Advice When Asked for Help

In Chapter 18 of 20 in his 2014 Capture Your Flag interview, entrepreneur Phil McKenzie answers "How Have You Learned to Give Better Advice When People Ask You For Help?" McKenzie prefaces his willingness to give advice with the fact that knowledge he shares is based on his own circumstances or experience. This brings context to the conversation and prevents him from coming across as judgmental or biased.

Philip L. McKenzie is the Founder of Influencer Conference, a global content platform that brings together tastemakers in the arts, entrepreneurship, philanthropy and technology to discuss influencer culture. Previously, he led an influencer marketing agency and was an equities trader at Goldman, Sachs & Co. He earned an MBA from Duke University and a BBA from Howard University.

Mike Germano on Setting Aspirations as a New Father

In Chapter 3 of 23 in his 2014 Capture Your Flag interview, VICE Media Chief Digital Officer Mike Germano answers "To What Do You Aspire as a Father?" Germano shares how he aspires to be a supportive, encouraging father who pushes his son, and hopefully future children, to be the best they can be. He builds upon the support received from his own parents to look for ways to get behind his child's passions and help them learn and grow.

Mike Germano is Chief Digital Officer at VICE Media, a global youth media company based in Brooklyn, New York. Germano joined VICE Media via its 2013 acquisition of Carrot Creative, a social media agency he co-founded and led as CEO. 

Mike Germano on Deciding When and To Whom to Sell Your Company

In Chapter 7 of 23 in his 2014 Capture Your Flag interview, VICE Media Chief Digital Officer Mike Germano answers "What Made You Decide to Sell Your Company?" Germano shares what he learned about the mergers and acquisitions process making the decision to sell the company he co-founded. After growing a social media agency, he gets approached by many larger agencies and finds the culture, mission and values do not align. He then connects with VICE Media and describes what set them apart from other bidders and why he and his partner decided to sell and join the VICE team.

Mike Germano is Chief Digital Officer at VICE Media, a global youth media company based in Brooklyn, New York. Germano joined VICE Media via its 2013 acquisition of Carrot Creative, a social media agency he co-founded and led as CEO. 

Mike Germano on What It Means to Contribute at Work Each Day

In Chapter 14 of 23 in his 2014 Capture Your Flag interview, VICE Media Chief Digital Officer Mike Germano answers "On a Daily Basis, What Does It Mean to Contribute in the Work That You Do?" Working in a fast-paced environment, Germano does everything he can to make sure the company is running smoothly. He finds himself doing a variety of tasks at work, from connecting people to solving office problems, that help get things built to satisfy client demands. At the end of the day, he notes how it all goes by so quickly and seems like a blur.

Mike Germano is Chief Digital Officer at VICE Media, a global youth media company based in Brooklyn, New York. Germano joined VICE Media via its 2013 acquisition of Carrot Creative, a social media agency he co-founded and led as CEO. 

Jullien Gordon on How to Give Better Advice When Asked for Help

In Chapter 14 of 19 in his 2014 Capture Your Flag interview, business coach and public speaker Jullien Gordon answers "How Have You Learned to Give Better Advice When People Ask You For Help?" When asked for advice, Gordon finds it helpful to start by asking questions and not giving answers. This helps him shift his model for personal development from a "let me teach it to you" approach to providing others space to come up with their own answers.

Jullien Gordon is a business coach and consultant to organizations, individuals and teams who want to increase performance, motivation, engagement and retention. Gordon is also a public speaker on career planning for colleges, conferences, and corporations. He earned a BA from UCLA and MBA and M. Ed degrees from Stanford University. 

Jullien Gordon on Adapting Teaching for a Flipped Classroom Setting

In Chapter 17 of 19 in his 2014 Capture Your Flag interview, business coach and public speaker Jullien Gordon answers "How Are You Becoming a Better Teacher?" Understanding teaching starts by asking the right questions and creating a safe place for learners, Gordon probes deeper to find better ways to hold students accountable. He finds flipping the classroom, providing exercises in advance of the class to focus class time on discussion, hugely beneficial to teaching success. He applies this approach, learned from Khan Academy, to improve how he designs his annual New Year goal setting event.

Jullien Gordon is a business coach and consultant to organizations, individuals and teams who want to increase performance, motivation, engagement and retention. Gordon is also a public speaker on career planning for colleges, conferences, and corporations. He earned a BA from UCLA and MBA and M. Ed degrees from Stanford University. 

Hammans Stallings on How to Use Pattern Recognition Teaching a Class

In Chapter 4 of 19 in his 2014 Capture Your Flag interview, strategist and management consultant Hammans Stallings answers "How Have You Learned to Distill Complex Concepts into Teachable Moments?" Stallings finds much of this has to do with recognizing learning patterns and waiting for the right conditions for a teachable moment to occur. To do this, Stallings looks for ways to create structures and parameters for students to get into a complex problem or topic, show interest, and be more receptive to that teachable moment when it occurs.

Hammans Stallings is a Principal Strategist at frog design. Previously Stallings worked in strategy at Dell and investment banking at Stephens. He earned an MBA from the Northwestern University Kellogg School of Management, a MS in Technology Commercialization from the University of Texas and a BA in Economics and Psychology from the University of Virginia.

Matt Curtis on Making a Difference by Helping Clients Solve Problems

In Chapter 11 of 20 in his 2014 Capture Your Flag interview, Matt Curtis answers "On a Daily Basis, What Does It Mean to Contribute in the Work That You Do?" Curtis shares how each day his work is about helping clients around the world solve problems and preparing resources to help clients solve problems in the future. By constantly communicating with clients, he is able to address issues as they come up and gain insights on how to prepare strategies and case studies to assist them in the future.

Matt Curtis is the director of government relations at HomeAway Inc. Previously he was deputy to Austin mayors Lee Leffingwell and Will Wynn. He has represented the City of Austin at the U.S. Conference of Mayors and the National League of Cities. In 2011, Curtis joined the Harvard Kennedy School Urban Policy Advisory Board to work on national best practices facing American cities. He earned his bachelor's degree in radio, television and film from the University of North Texas. 

Bijoy Goswami on How to Get Paid by Sharing What You Know for Free

In Chapter 12 of 17 in his 2014 Capture Your Flag interview, community leader Bijoy Goswami answers "How is Your Business Model Evolving as You Gain Experience?" Goswami shares how his business model blends giving away knowledge for free with getting paid to help clients solve specific problems. As an author, speaker and teacher, Goswami uses different means to freely share knowledge and create value. Using Google search as a comparable he then looks for ways, specifically management consulting, to scope out work specific to individual customers.

Bijoy Goswami is a writer, teacher, and community leader based in Austin, Texas. He develops learning models to help individuals, organizations and communities live more meaningfully. Previously, he co-founded Aviri Software after working at Trilogy Software. Goswami graduated from Stanford University. 

Bijoy Goswami on How to Turn a Presentation into a Conversation

In Chapter 14 of 17 in his 2014 Capture Your Flag interview, community leader Bijoy Goswami answers "How Did You Learn to Give a More Effective South By Southwest Panel and Talk?" Goswami shares how he finds speaking solo or speaking on a panel is about turning that one-way dialogue into a two-way conversation with an audience. At South By Southwest, he gravitates toward more social meetups and core conversation structures. For him it is all about identifying audience backgrounds and interests and tailoring a presentation to meet their needs.

Bijoy Goswami is a writer, teacher, and community leader based in Austin, Texas. He develops learning models to help individuals, organizations and communities live more meaningfully. Previously, he co-founded Aviri Software after working at Trilogy Software. Goswami graduated from Stanford University. 

Audrey French on Setting Aspirations as a New Mother

In Chapter 4 of 21 in her 2014 Capture Your Flag interview, new mother Audrey Parker French answers "To What Do You Aspire as a New Mother?" French shares how her aspirations as a new mom are about being present to her newborn son and trusting the path that develops rather than forcing a particular path upon the child. She and her husband remind each other to empower their son to make his own choices and find his own path.

Audrey Parker French is a new mother living with her husband and son in Austin, Texas. Before leaving work to focus on family, French co-founded CLEAResult, an energy management consulting firm she helped grow to #144 on the 2010 Inc. 500 list of fastest-growing private companies and then sell to General Catalyst Partners. She graduated from Wake Forest University. 

Audrey French on How to Get More Comfortable With Negotiation

In Chapter 19 of 21 in her 2014 Capture Your Flag interview, new mother Audrey Parker French answers "How Are You Using Negotiation Skills in Your Life?" French shares how she has a lot in common with many other women in that she has not been comfortable with the win-lose concept of negotiation. As she negotiates more by selling a condo, buying a house, selling a car and setting a consulting pay rate, she finds seeking win-win negotiation scenarios mae her feel better about negotiating.

Audrey Parker French is a new mother living with her husband and son in Austin, Texas. Before leaving work to focus on family, French co-founded CLEAResult, an energy management consulting firm she helped grow to #144 on the 2010 Inc. 500 list of fastest-growing private companies and then sell to General Catalyst Partners. She graduated from Wake Forest University. 

Randall Metting on Marketing a New Product to Bars and Restaurants

In Chapter 11 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Role Do Negotiation Skills Play in Your Work?" For Metting, negotiation comes down to his work marketing his product to bar and restaurant owners and managers. It starts with introducing the product, telling the story and sampling the product. From there, Metting is able to negotiate a deal for bars and restaurants to carry the product that includes not just volume and pricing but also staff training and incentive programs.

Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company.