Matt Ruby on Learning the Nuances of Filmmaking and Scriptwriting

In Chapter 10 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "What Experiences in the Past Year Have Most Influenced the Direction of Your Work?" Producing the Vooza web series, Ruby finds it educational learning from experience creating webisodes and evolving the tone when writing new segments. As an established standup comedian now working in a screen format, he also learns nuances of presenting comedy in a video medium and the filmmaking styles, such as cross-cutting, used to do this well.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

Rachel Lehmann-Haupt on Writing Storytelling Copy for Websites

In Chapter 11 of 17 in her 2014 Capture Your Flag interview, author and small business owner Rachel Lehmann-Haupt answers "How is the Practice or Trend of Storytelling Changing?" Lehmann-Haupt finds storytelling is becoming more pervasive as company websites become more reliant on showcasing compelling marketing content. She applies her journalism background to turn ideas into stories that improve client digital branding and marketing.

Rachel Lehmann-Haupt is a writer, editor and multimedia content strategist. She is the owner of StoryMade, a storytelling studio that creates new media content solutions for businesses. Previously, she was a founding editor and multimedia producer at TED Books, designing TED Talk content for tablet computers. She is the author of "In Her Own Sweet Time", published in 2009. Lehmann-Haupt earned a BA from Kenyon College and a Masters in Journalism from UC-Berkeley. 

How to Refine Journalist Storytelling Job Skills

In Chapter 12 of 17 in her 2014 Capture Your Flag interview, author and small business owner Rachel Lehmann-Haupt answers "How Are You Applying Your Passions in New Ways?" A passionate storyteller and trained journalist, Lehmann-Haupt creates new opportunities in her career by getting new people and organizations to tell their story. Lehmann-Haupt refines her storytelling skills, from asking interview questions to producing video, to gain confidence and perform at a higher level.

Rachel Lehmann-Haupt is a writer, editor and multimedia content strategist. She is the owner of StoryMade, a storytelling studio that creates new media content solutions for businesses. Previously, she was a founding editor and multimedia producer at TED Books, designing TED Talk content for tablet computers. She is the author of "In Her Own Sweet Time", published in 2009. Lehmann-Haupt earned a BA from Kenyon College and a Masters in Journalism from UC-Berkeley. 

How to Build Trust by Being Real

In Chapter 14 of 17 in her 2014 Capture Your Flag interview, author and small business owner Rachel Lehmann-Haupt answers "How Do You Establish Trust When Building Relationships?" Lehmann-Haupt finds you build trust by being real. By being transparent with her clients, she is able to then progressively build trust through a discovery process she learned doing interviews as a journalist. The process creates security in the relationship and the resulting safe environment creates trusting bonds between Lehmann-Haupt and her clients.

Rachel Lehmann-Haupt is a writer, editor and multimedia content strategist. She is the owner of StoryMade, a storytelling studio that creates new media content solutions for businesses. Previously, she was a founding editor and multimedia producer at TED Books, designing TED Talk content for tablet computers. She is the author of "In Her Own Sweet Time", published in 2009. Lehmann-Haupt earned a BA from Kenyon College and a Masters in Journalism from UC-Berkeley. 

Mark Graham on How to Socialize Your Successes in an Entry-Level Job

In Chapter 8 of 15 in his 2013 Capture Your Flag interview, media executive Mark Graham answers "What Did You Learn in Your First Job Out of College That is Still Relevant Today?" In an entry-level marketing assistant job, Graham learns the importance of socializing his successes on the job. As an entry-level hire working in a large corporation, Graham learns to clearly explain to others the value he contributes to a project and how that relates to the company's success as a whole. Mark Graham is currently a managing editor at MTV Networks. Previously Graham worked in editing and writing roles at New York Magazine and Gawker Media. He graduated from the University of Michigan with a B.A. in English. 

Mark Graham on Marketing Editorial Content to Social Media Audiences

In Chapter 10 of 15 in his 2013 Capture Your Flag interview, media executive Mark Graham answers "How Are Social Media Short Videos Like Vine and Instagram and gifs Becoming More Relevant to the Work That You Do and the Content That You Produce?" Graham shares how social media platforms offer varying user experiences and those users have expectations on how to interact with content. As a result, Graham learns to use pull marketing to develop editorial content that connects with social audiences on their respective terms across Instagram, Tumblr, Twitter, Vine, etc. and build audience relationships.

Mark Graham is currently a managing editor at MTV Networks. Previously Graham worked in editing and writing roles at New York Magazine and Gawker Media. He graduated from the University of Michigan with a B.A. in English. 

Conrad Doucette on the Career Benefits of a Liberal Arts Education

In Chapter 10 of 17 in his 2013 Capture Your Flag interview, musician and digital strategist Conrad Doucette answers "Where Has Your Liberal Arts Education Been Most Valuable in Your Career?" Doucette finds not specializing at college (e.g., engineering, business) gives him a broad palette of tools to apply in a range of team-based environments. He is able to translate the openness he receives studying at the University of Michigan into confidence he uses working on creative project teams in music and at Internet startups.

Conrad Doucette is a Brooklyn musician and the drummer for the band Takka Takka. He has performed with Bob Weir of the Grateful Dead, The National, Alina Simone, and many other leading acts. When not performing music, Doucette is the communications and brand director at music licensing and publishing startup Jingle Punks. Doucette earned a BA in History from the University of Michigan. 

Simon Sinek on Making Emotional Connections With Those You Love

In Chapter 22 of 23 in his 2013 Capture Your Flag interview, author and public speaker Simon Sinek answers "What Skills Are You Working on Right Now to Get Better at Your Job?" After years building strong communication skills in his work, Sinek turns his attention to improving these same skills in his personal life. From being a better listener to improving emotional engagement, Sinek shares how he is trying to make stronger relationship connections and exercise empathy with those he loves. Simon Sinek teaches leaders and organizations how to inspire people. Sinek is the author of two books, "Leaders Eat Last: Why Some Teams Come Together and Others Don't" and "Start With Why: How Great Leaders Inspire Everyone to Take Action". He is a public speaker, an adjunct professor at Columbia University and a Brandeis University graduate.

Lauren Serota on How to Be Confident Without Being Stubborn

In Chapter 12 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Role Does Confidence Play in the Work That You Do?" As a creative leader working in design, Serota learns the importance of having a defensible, researched point of view to give her confidence at work. She notes the difference between this kind of confidence and more emotional displays that can be read as arrogance or stubbornness.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD). 

Nina Godiwalla on How Storytelling Can Elevate Employee Training

In Chapter 17 of 18 in her 2013 Capture Your Flag interview, author and entrepreneur Nina Godiwalla answers "How Are You Becoming a Better Teacher?" As an instructor teaching executive training and employee training, Godiwalla learns to balance informational sharing with storytelling. Storytelling helps Godiwalla build emotional connections in her corporate training and, from teaching in the classroom to speaking at events, helps make her entertain and create impact. Nina Godiwalla is an expert on diversity, leadership and women in the business world. She is CEO of Mindworks, which provides leadership, stress management, and diversity training to companies all over the world. She is also a bestselling author and public speaker. Godiwalla earned an MBA from Wharton, a MA from Dartmouth and a BBA from the University of Texas.

Fabian Pfortmüller on Honing a Socially Conscious Business Model

In Chapter 15 of 18 in his 2013 Capture Your Flag interview, entrepreneur and community builder Fabian Pfortmüller answers "What Are the Challenges of Making a Socially Conscious Business Sustainable?" Pfortmüller notes the tradeoff of making a product that sells versus a sustainable product that sells. He notes short term sacrifices that occur given higher prices for sustainable products, but how this gradually erodes as community trust is built with customers as the product stories are shared and embraced. Fabian Pfortmüller is co-founder of Holstee, a socially conscious online marketplace, and Sandbox Network, a global community for young entrepreneurial people. Pfortmüller graduated from Columbia University.

Yoav Gonen on Identifying New Ways to Improve News Writing Skills

In Chapter 8 of 19 in his 2013 Capture Your Flag interview, New York City reporter Yoav Gonen answers "What Skills Are You Working on Right Now to Become Better at Your Job?" As Gonen gains confidence, he sees what other reporters are writing as a learning opportunity and not a threat. Following reporters he admires on social media helps him look for new ways to report the news. Additionally, Gonen invests time taking Hebrew classes and benefits from the process of learning a language. Yoav Gonen is a reporter and City Hall Bureau Chief for the New York Post daily newspaper. Previously he spent nearly six years covering the education beat for the New York Post. Gonen earned a B.A. in English from the University of Michigan and a Masters in Journalism from New York University.

Michael Margolis on How Storytelling Became an Essential Business Skill

In Chapter 6 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "How is the Practice or Trend of Storytelling Changing?" He shares how storytelling as a business communication skill for innovators, marketers, entrepreneurs and change makers hit an inflection point in 2012. In 2012, storytelling suddenly became a top priority for corporate leaders and marketing executives. Margolis shares how multiple variable inputs contributed to this moment, all playing a role in the increasing humanization of business. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Michael Margolis on How to Be Confident by Being Yourself

In Chapter 10 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "What Role Does Confidence Play in the Work That You Do?" Margolis finds he is confident not because of what he knows but because he knows himself. This knowledge gives him a sense of security and creates a natural authority for him to be present, witness others, and get energy from being himself. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.

Tricia Regan on How Television Storytelling Careers are Changing

In Chapter 13 of 15 in her 2013 Capture Your Flag interview, filmmaker and television producer Tricia Regan answers "How is the Practice or Trend of Storytelling Changing?" She notes how traditional storytelling formats - two- or three-act plays, three-act movies, half-hour TV shows, one-hour TV shows short stories, novels, and poems - are evolving into new formats. Regan details how powerful the "TV series" format has become, going from the old Charles Dickens' written formulas into serial TV series on HBO, Showtime, AMC and Netflix. She notes how a format in a serial TV show such as Girls pushes the boundaries of possibilities far behind creative formats of traditional TV such as Seinfeld. Tricia Regan is an Emmy Award-winning filmmaker known for writing, directing and producing documentary films, including the Emmy-winning "Autism: The Musical". She also has worked extensively in non-fiction television for A&E, ABC, FOX, Lifetime, MTV Networks and NBC. Regan earned a bachelors from Binghamton University and masters from New York University. 

Richard Moross on Opening a Retail Store for an E-Commerce Brand

In Chapter 7 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Has Surprised You Most About What You Have Learned by Opening a Retail Store?" Moross shares how he learned about physical space design working at design firm Imagination. After applying this in a trade show context as well as a physical product design process, he and his team take the detail-oriented products he offers from an online retailing experience to a physical one. He notes the resulting customer experience was as much about physically interacting with the products as it was interacting with the brand experience in the store. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.

Doug Jaeger on Cultivating Creative Aspirations to Make a Difference

In Chapter 3 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Are Your Aspirations Changing As Your Experience Grows?" Jaeger continues to seek ways he can leave behind a legacy in what he creates. He works strike a balance between experimental projects such as silverware design and other ways to make things, including films, that can change user behavior or culture in meaningful ways. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.

Doug Jaeger on Improving Teaching by Sharing Knowledge Online

In Chapter 4 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Are You Becoming a Better Teacher?" Jaeger finds that the Internet continues to make it easier and easier to share your knowledge and create a virtural mentoring environment with online learners and students. He looks for ways to share his thinking and work to get feedback and give away his knowledge to a larger audience outside the classroom. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.