Jon Kolko on Designing Products That Improve User Engagement

In Chapter 8 of 16 in his 2013 Capture Your Flag interview, educator and designer Jon Kolko answers "What Problems Are You Trying to Solve at MyEdu?" Working at an internet company focused on designing job search products to help millennial college students find meaningful employment, Kolko finds the process comes down to understanding user engagement. He compares and contrasts user engagement and experience between college student users and job recruiter users. Jon Kolko is VP of Design at MyEdu and the Founder and Director of Austin Center for Design (AC4D). He has authored three books on design and previously has worked in design roles at Austin, Texas venture accelerator Thinktiv and global innovation firm frog design. He was a professor of Interaction and Industrial Design at the Savannah College of Art and Design (SCAD) and earned his Masters in Human Computer Interaction (MHI) and BFA in Design from Carnegie Mellon University.

Matt Curtis on Honing Travel Industry Career Aspirations

In Chapter 7 of 18 in his 2013 Capture Your Flag interview, HomeAway government relations director Matt Curtis answers "How Are Your Aspirations Changing as Your Experience Grows?" Two years into leaving a public service job to work for HomeAway in the short-term rental travel industry, Curtis begins to see bigger picture potential for what it means to have a travel industry career. Matt Curtis is the director of government relations at HomeAway Inc. Previously he was communications director for Austin mayors Lee Leffingwell and Will Wynn. He earned his bachelor's degree in radio, television and film from the University of North Texas.

Audrey Parker on When Not to Take Relationship Advice From Friends

In Chapter 8 of 18 in her 2013 Capture Your Flag interview, entrepreneur Audrey Parker French answers "How Have You Learned to Give Better Advice When People Ask You For Help?" Reflecting back to when she was running a fast-growing business, French notes how she was constantly getting advice on how to solve her life problems, namely relationships. She realizes that there is a time and place for this and that it is okay to give yourself space to not ask for or take advice and instead to address these challenges in due course. Audrey Parker French is an entrepreneur who co-founded CLEAResult, an energy management consulting firm she helped grow to #144 on the 2010 Inc. 500 list of fastest-growing private companies and then sell to General Catalyst Partners. She currently volunteers as a Court Appointed Special Advocate (CASA) and teaches children's choir. She graduated from Wake Forest University and lives with her husband in Austin, Texas.

Brett Goldman on Ways Parents Support Real Estate Career Choices

In Chapter 1 of 18 in his 2013 Capture Your Flag interview, real estate developer Brett Goldman answers "Where Has Your Family Been Most Supportive in Your Career Development?"  Goldman notes how he has always wanted to work in real estate.  All the while, Goldman gets support from his parents through their continuous appreciation, encouragement and interest. 

Brett Goldman is a Real Estate Acquisitions Director at Triangle Equities in New York City.  He holds a BA in General Studies from the University of Michigan and a Masters in Real Estate Development from the Columbia University Graduate School of Architecture, Planning, and Preservation.

Creating Internships to Help Students Start Real Estate Careers

In Chapter 15 of 18 in his 2013 Capture Your Flag interview, real estate developer Brett Goldman answers "What is Your Approach to Providing Interns an Experience that Prepares Them for a Real Estate Career?" Goldman starts by teaching interns the fundamentals of real estate development research. By going to county registrar offices to understand real estate records, title information, block and lot maps, and title insurance,, Goldman teaches his interns what it means to own real estate and how the real estate ownership process works. 

Brett Goldman is a Real Estate Acquisitions Director at Triangle Equities in New York City.  He holds a BA in General Studies from the University of Michigan and a Masters in Real Estate Development from the Columbia University Graduate School of Architecture, Planning, and Preservation.

Jason Anello on Writing a Life Goals List to Guide Career

In Chapter 1 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "What Role Has Reflection Played in Shaping Your Personal Growth?"  Anello always tries to slow down and reflect at different points in his life.  He shares an example from college, when he wrote a list of seven life goals and how he has worked toward achieving them in his life. 

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on Applying Work Ethic in First Job

In Chapter 3 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "Where Did You Learn Your Work Ethic?"  Anello learns his work ethic from his father and grandfather.  He learns to apply this work ethic - when given a job, you do the job to the best of your ability - working a high school job at a five and dime or party store.  Working there seven years teaches Anello a lot about how business works. 

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency.  Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas.  A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series.  He earned a BFA from University at Albany.

Jason Anello on the Importance of Process in a Creative Business

In Chapter 13 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers "What Procedures and Processes Are You Putting in Place to Manage Company Growth?" Anello shares how he first learned the importance of process learning from his father, an auto mechanic, about how to take apart a bicycle. Early in his ad career working at Digitas, Anello learns how process actually helps a team generate creative. Now, as he grows his small agency from its founders to a larger team, Anello puts those lessons to work in structuring the business.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series. He earned a BFA from University at Albany.

Cathy Erway on Finding Freelance Writing Jobs to Make Ends Meet

In Chapter 14 of 17 in her 2013 Capture Your Flag interview, writer and healthy food advocate Cathy Erway answers "How Have You Found Jobs to Make Ends Meet and Pay the Bills as You Develop Your Career?"  As a freelance writer, Erway builds strong relationships with a few publications, namely the L Magazine, Edible Brooklyn and Grist.org.  The relationships provide her a steady stream of writing work that complement her work as a cooking teacher and restaurant cook. 

Cathy Erway is a Brooklyn-based author, part-time cook, freelance writer, radio host and teacher focused on healthy food advocacy.  Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  She earned a BA in creative writing from Emerson College.

Kyung B. Yoon on Defining Career Goals in an Asian Immigrant Family

In Chapter 3 of 17 in her 2013 Capture Your Flag interview, non-profit executive Kyung B. Yoon answers "Where Has Your Family Been Most Supportive in Your Career Development?"  Yoon spotlights a time early in her career when she left a secure job at the World Bank for an entry-level job in broadcast journalism.  She remembers how her Korean immigrant parents tied having a secure profession to happiness and how she had to learn to understand their point of view as it applied to caring for their daughter. 

Kyung B. Yoon is the executive director of the Korean American Community Foundation (KACF) in New York City.  An award-winning journalist and documentary film producer, Yoon earned an MA in International Relations from Johns Hopkins University and a BA in History and Political Science at Wellesley College.

Kyung B. Yoon on Career Advice for Gen Y Women Professionals

In Chapter 7 of 17 in her 2013 Capture Your Flag interview, non-profit executive Kyung B. Yoon answers "How Are Your Personal Experiences Shaping Your Professional Aspirations?"  As a Wellesley student, Yoon remembers wanting to have it all.  Experience teaches her you can have it all but not have it all at the same time.  She advises young Gen Y female professionals to invest in careers early to gain educational credentials and work experience to provide negotiating and bargaining leverage later in life and career. 

Kyung B. Yoon is the executive director of the Korean American Community Foundation (KACF) in New York City.  An award-winning journalist and documentary film producer, Yoon earned an MA in International Relations from Johns Hopkins University and a BA in History and Political Science at Wellesley College.

Jullien Gordon: Career Planning Advice for Millennial Professionals

In Chapter 17 of 21 in his 2012 Capture Your Flag interview, business coach Jullien Gordon "What Steps Have You Found Most Effective to Help Young Professionals Create Career Plans?"  When working with younger professionals - Gen Y and Millennials - on career planning, Gordon starts with a process to help clients get clear on life and career goals.  He lays out his 4-step process to create a dream life, attract a dream career, build a dream team and land your dream job and walks through why and how to do this.  Jullien Gordon is a high performance coach and consultant to organizations, individuals and teams who want to increase employee performance, motivation, engagement and retention.  He earned a BA from UCLA, an MBA from the Stanford Graduate School of Business, and a Masters of Education from Stanford University.

Transcript:

Erik Michielsen: What steps have you found most effective to help young professionals create career plans?

Jullien Gordon: Good question. So whenever I’m talking to a young professional to help them think about their career plan, I like to break it down into four different steps. And the four steps are, one, creating your dream life. Next is attracting your dream career. Then building your dream team. Then landing your dream job. And of course the acronym for “dream” means to have your desired relationships employment and money. So it’s really about your life design, and the reason I start with creating your dream life first is because your life is bigger than your career, a lot of times people allow their career to define who they are, when in fact who we are should define what we do.

And so I start with your life first. What is your vision for your life? And then let’s find a career path that actually allows you to have the life that you want. And so we start with creating your dream life and that’s a visioning process, thinking about your perfect average day, or your perfect average week, and what you want your desired relationships to look like, and your relationships not just being with your significant other or your kids but your spiritual source, your parents, your friends, your colleagues, what do you want those relationships to look like? What do you want your employment to look like? How do you want to create value? What problems do you want to solve? How do you want to use your passion on a daily basis? And then money, what is enough? And do you have enough? And really getting clear on what that is.

And then from there, attracting your dream career is all about your professional and personal branding, that’s your résumé, your cover letter, your web presence, and your business cards, the way you network, et cetera. Building your dream team means of course your networks up, down, across and out. So not just—a lot of people have strong networks across in terms of their Facebook friends, but if you look in their cellphone, 95% of the people are in their age group, I found that the most powerful form of networking is networking up with other professionals, with peers, with mentors, with leaders in the community, et cetera. Those are the people who are on the other side of the door that you’re trying to get into. Your peers can get you to the door, but you want to know who’s on the other side of the door who – or who has the key.

And then of course, finally, landing your dream job is all about the interview process, and nailing your first 90 days at whatever new organization that you’re at. So that’s how I like to help people think about their career journey.

Lulu Chen on How Online Retail and Editorial Fashion Jobs Compare

In Chapter 9 of 16 in her 2012 Capture Your Flag interview, art director Lulu Chen answers "How Does Working in Retail E-Commerce Compare and Contrast With the Work That You Have Done in Editorial?"  Chen notes how the teams - photographers, models, stylists, etc. can be the same as can the process.  However, the goals can be very different, as editorial goals can trend more toward aspirational brand communication whereas online retail or retail e-commerce is more functional, rooted in selling clothes that fit. 

Lulu Chen is a photo art director working in retail e-commerce in New York City.  Previously, Chen worked as a freelance stylist for leading fashion catalogs and magazines.  She earned a BFA in design and art history from the University of Michigan.

Transcript: 

Erik Michielsen: How does working in retail e-commerce compare and contrast with the work that you’ve done in editorial?

Lulu Chen: Well, the teams are the same—can be actually almost the same, you know, the talents, people do both, you know, your photographer, your hair and makeup, your models, and everybody who’s freelance. Actually, you know, even some contributors of magazines, they do both, so the process is similar in a way, depending on what you’re working on. But the actual—the goal might vary. So in editorial work, you’re more focused on this narrative and this aspirational kind of fantasy and this mood and this lifestyle you might be selling or, you know, trying to achieve.

Whereas I think in retail and in commerce, it has to be more brand specific or, you know, it has to be more pointed, you know, it’s—you’re selling. You’re selling a specific thing. You’re selling either a brand or an item or items, and specifically for me, I work on apparel, so the clothes have to look good, you know. I mean in editorial, we can move around or lay someone down, and sometimes it’s a hot mess, you know, and it doesn’t matter that things are flying around and, you know, but I think that in commerce, it has to be a little bit more functional, you know?

I think you can have fun in both editorial and in retail. 

I think it’s starting to be bridged too, you know, it’s like that whole art and commerce, and I think a lot of retail brands are doing a really good job, they’re still trying to make—they’re trying actually to be aspirational and trying to get their customer to push the boundaries or, you know, to kind of imagine this lifestyle—you know, wearing their clothes or their items or their accessories, but at the end of the day, you know, it’s still—it still has to be more functioning.

Lulu Chen on How Fashion Stylist Work Leads to Art Director Job

In Chapter 13 of 16 in her 2012 Capture Your Flag interview, art director Lulu Chen answers "How is Your Graphic Design Education Relevant in What You Do as an Art Director?"  Chen talks about how a traditional art director job candidate has design and layout experience.  Chen talks about her unconventional path of working on sets as a stylist and how she came into her art director role. 

Lulu Chen is a photo art director working in retail e-commerce in New York City.  Previously, Chen worked as a freelance stylist for leading fashion catalogs and magazines.  She earned a BFA in design and art history from the University of Michigan.

Transcript: 

Erik Michielsen: How is your graphic design education relevant in what you do as an art director?

Lulu Chen: The traditional candidate for an art director is somebody who came up the ranks more focused on design and layout. And, you know, I came up the ranks being on set, you know, and logging in those hours, and I did have that advantage of being an art director at the magazine because you play, you know, you play dual roles, and I also had the background, so I was able to kind of bridge that.

Just the experience and all the different shoots that you’ve been on, you know, there has—you know, there’s been good days and there’s been bad days, there’s been all different kinds of talents, there’s been all different kinds of projects, there’s been all different kinds of art directors, you know, having seen that, and learned from it, you know, that was my bridge. But it took somebody really giving me the opportunity to show that I could do it, because I wasn’t a conventional candidate. And I will always be appreciative of those people who believed enough in me to give me that chance. 

Adam Carter on Searching for Meaning by Traveling Abroad

In Chapter 4 of 13 in his 2012 Capture Your Flag interview, micro-philanthropist Adam Carter answers "Where is Your Comfort Zone and What Do You Do to Break Free of Living in It?"  After graduating college, Carter decides not to pursue traditional career paths and instead looks for meaning traveling abroad.  He starts his adventure by buying a one-way ticket to China.  Over time, he works summers selling beer at baseball games to finance international travel.  Ultimately, Carter decides to break out of this routine, walk away from the beer vendor life, and relocate to Brazil. 

Adam Carter is a micro-philanthropist currently living in Rio de Janeiro, Brazil.  He is the founder of the Cause and Affect Foundation which raises small amounts of financing to provide direct-to-source project funding for individuals and communities in need across the globe.  To date, Carter has traveled to over 80 countries.  He earned an MA in International Development from George Washington University and a BA in Cultural Anthropology from the University of Michigan.

Transcript: 

Erik Michielsen: Where is your comfort zone, and what do you do to break free of living in it?

Adam Carter: I broke out of my comfort zone when I graduated from college because I decided that instead of following the kind of pre-described path, of, you know, starting to interview and starting to work, and working towards a certain career goal and then retiring, whatever, that I just completely broke away from that, and that’s when I started to travel. So I think buying a one-way ticket to China is a great way for anybody out there to break out of their comfort zone. 

I’ve always respected those that have been able to do that on a professional level or on a personal level, and I’ve often had to reinvent myself or do that myself and then constantly thinking, okay, what can I do to challenge myself? What can I do to present a whole new set of stimuli or opportunities? And so as I continued to travel, I realized that I wanted to find a way to live abroad and continued to seek out a new comfort zone, but, at the same time, I had this job. I was a beer vendor in Chicago with the baseball stadiums, which was fantastic. I was able to go home every summer, make money. It was easy. You know, I’d go home, I could live with my mother, I could save my money, and then I could go travel and do my philanthropy work and everything, which was a great lifestyle and I wouldn’t trade it for anything, but it got to the point, where I realized, “Okay, I’ve been doing this for 17 years now,” and I could see the guys around me, some of which have been doing it for 30 years, and they’re in their 50s, or in their 60s, and they got the bad knees and bad back and they’re kind of humbling around there, and I realized, I don’t want to do that. I want to do more in my life than be a beer vendor. 

So I had to really step out of my comfort zone and walk away from this job. And you know, my cohorts assured me, they’re like, “all right, dude, you’ll be back next year. We’ll see you next year.” I said, “Well, never say never, but I feel like I’m making this move, I got to do it.” I knew there was only one way to do it, and that is, you know, walk away and just cold turkey. I mean, there are challenges inherent in that, as I was saying, it’s all of a sudden, you have to provide income and you have to realize, okay, I’m an adult and I have to provide for my future, cool, but I felt like I never would have taken the next step if I had this comfort zone to come back to. I think it’s really important to—not to be afraid of what’s out there and to embrace uncertainty, and to me, I think one of the lessons that I have learned personally and that I try to pass to people that I meet is to embrace uncertainty, because uncertainty is the one certainty in our life, and yet, it’s the one thing that often brings people down. And the more that I’ve—every challenge that comes my way, I try to embrace it and say, “well, it’s all in how I’m gonna deal with this and how I react to this, because we all know that if this uncertainty doesn’t happen, a month down the road, something else is gonna come up,” so the more I can kind of, you know, take everything with a smile and be like, here we go again. Let’s see what we got to do here. It’s really helped me just find my place in the world. So I’d say that being ready for the unexpected and having confidence in yourself and having confidence in the fact that, okay, things are gonna work out in the end. You know, we often stress about these little things, then we look back ten years later, and I’m like, “I can’t believe I got so stressed out like that because, look, it doesn’t even matter,” so I try to keep that mindset, which has really enriched me I think as a person.

Mark Graham on Embracing a Corporate Career Path

In Chapter 9 of 17 in his 2012 Capture Your Flag interview, digital media executive Mark Graham answers "How Are You Learning to Work Across a Corporate Organizational Culture?"  Graham shares how he has learned to embrace working at large corporations, starting with his first two jobs at Borders and General Motors and continuing on to VH1.  Corporate job experience teaches Graham how to manage more effectively across large, diverse teams. 

Mark Graham is currently a managing editor at VH1, an MTV Networks company. Previously Graham worked in editing and writing roles at New York Magazine and Gawker Media.  He graduated from the University of Michigan with a B.A. in English.  

Transcript: 

Erik Michielsen: How are you learning to work across a corporate organizational structure?

Mark Graham: Most people hate corporations but I sort of love corporations, and I think part of it is just that’s sort of the way that I was—that I’ve been raised in my professional career. My first job out of college, I worked for Borders. Rest in peace, Borders. No longer exists as a company, but I did work for a big organization and sort of learned in the marketing—in a marketing role, sort of learned how different areas of organizations interface and how projects get green-lit and budgeted and accomplished and realized. 

From there, I went and I worked at General Motors, another huge corporation. And so I think—and Viacom, again, that’s another huge corporation. For whatever reason, I enjoy it. I like being able to touch lots of different areas of a business, to interface with different people who have different skill sets, different goals, different needs. 

Now I’m on the editorial side but I used to work on the marketing side of the business. I sort of understand how the numbers work and how to really integrate people and understand different goals of different teams within the organization, and be able to navigate that way. So I think just having grown up in corporate environments, I just sort of get it, and I like it, I understand—I sort of understand how things work within those spaces, and it’s something that I feel very comfortable in.

Anatole Faykin: How Oracle Silicon Valley Job Teaches Work Ethic

In Chapter 11 of 12 in his 2012 Capture Your Flag interview, entrepreneur Anatole Faykin answers "Where Did You Learn Your Work Ethic?"  Starting his career in Silicon Valley teaches Faykin it is not about set working hours or face time and more about getting projects done by deadlines.  His entry-level experience working at Oracle influences his later career choices as an entrepreneur to create flexible workplace cultures. 

Anatole Faykin is an entrepreneur currently working on a new startup as part of the Startup Chile incubator program in Santiago, Chile.  Previously, Faykin founded Tuanpin, a Shanghai, China-based daily deals site he grew to 25 employees and sold in the fall of 2011. He has worked for British Telecom in London, Intel in Shanghai, American Express in New York, and Oracle in San Francisco as well as several startups. He holds an MBA from the NYU Stern School of Business and a BS in computer science and biology from the California Institute of Technology.

How to Find Work in Creative Writing and Music - Conrad Doucette

In Chapter 9 of 19 in his 2012 Capture Your Flag interview, musician Conrad Doucette answers "How Are You Finding New Ways to Find Jobs That Blend Your Passions for Writing and Music?"  Doucette shares that he did not know what exactly he wanted to do but knew he would find it in New York City.  By putting himself in close proximity to inspiring individuals in digital media, creative writing and music, he meets people who share similar passions.  Doucette continues to do this as he moves into writing, copywriting, digital producer, branding and communications jobs.  Each gives him an opportunity not only to work with musicians but also with people who share many of the same goals. 

Conrad Doucette is a Brooklyn musician and the drummer for Takka Takka, which released its 3rd studio album, AM Landscapes, in late 2012.  He has performed with Bob Weir of the Grateful Dead, The National, Alina Simone, and many other leading acts.  When not performing music, Doucette is the communications and brand director at music licensing and publishing startup Jingle Punks.  Doucette earned a BA in History from the University of Michigan.