Why Aspire to Be a Good Person - Ross Floate

In Chapter 1 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "To What Do You Aspire?"  Floate notes his aspiration is to "come out on the right side of the ledger" and be a good person.  He does not aspire to become wealthy and grow a large business. While those may come in time, Floate works instead on doing things in an honest, straightforward way to support others.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

How to Find Your Best by Creating a Place Where You Thrive - Ross Floate

In Chapter 2 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "When Are You at Your Best?"  Floate notes he reaches his best when he has the opportunity to do good work.  He notes this requires the right environment and learns over time what he needs to do to create and enter that environment.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

How Being an Only Child Influences Personal Development - Ross Floate

In Chapter 3 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?"  Floate finds being an only child has made him a hard taskmaster to work with on projects.  He also shares his parents decision to start a successful manufacturing business and be self-employed and the influence it had on his own decisions.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

Why to Choose a Self-Employed Career Path - Ross Floate

In Chapter 4 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "What Role Has Family Played in Shaping Your Career Aspirations?"  Floate notes how his parents experience being self-employed influenced his own pursuit of autonomy and independence in his career.  He values that freedom highly and understands the trade-offs, in particular building wealth, that come with pursuing it.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

Using Journalism Education in a Business Career - Ross Floate

In Chapter 5 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Has Your Journalism Education Been Useful in Your Business Career?"  For Floate, journalism skills that teach finding out the fundamentals of a particular issue is hugely useful.  Additionally, the problem solving skills and also the inquisitive skills that come with finding the truth prove very helpful in business settings.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

Learning Professionalism Working in the Newsroom - Ross Floate

In Chapter 6 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "Where Did You Learn Your Work Ethic?"  Floate notes how he likes to work hard when the work is there.  His work ethic is about professionalism and doing the job right so others do not have to fix your mistakes.  Working as a newspaper and magazine designer, Floate learns professionalism and sharpens work ethic by working with older art directors and editors who, through their criticism, teach him the importance of being accountable for errors and mistakes.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

How Entry-Level Job Teaches Design Career Skills - Ross Floate

In Chapter 7 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "What Skills Did You Learn Working Entry-Level Jobs That You Still Find Useful Today?"  Working an entry-level prepress job in print-based publishing company, Floate learns core craft skills fixing others mistakes that teach him core design skills.  That attention to detail still benefits him today.  Additionally, he learns the importance of workflow and how someone is responsible for each part of a process.  He gets better at his job by gaining respect learning to emphathize with others and respect their responsibility.  Floate learns Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

Why Traveling Abroad Can Help You Understand Home - Ross Floate

In Chapter 8 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "What Have You Found Most Rewarding About Traveling to New Places?"  Floate finds traveling to distant places helps remind him about what is good about his home, Melbourne, Australia.  He grounds this in a concept from Sigmund Freud called the narcissism of small differences.  Travel experience teaches Floate to determine the amount of time he needs to travel to be successful in business.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

How Empathy Helps Build Relationship Trust - Ross Floate

In Chapter 9 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Do You Establish Trust When Building Relationships?"  Floate notes he establishes trust by "conveying you respect the other person before you claim respect for yourself."  He finds it is easiest to foster when you show the other person you are willing to think beyond yourself.  He sees trust as an extension of empathy.  By serving others' needs and supporting them, Floate finds he creates bonds that establish that trust over time.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

How to Build a Business Network by Helping Others First - Ross Floate

In Chapter 10 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Do You Use Your Network to Get Help Making Career and Life Decisions?"  Be it because he grew up as an only child, was an introvert or was simply shy, Floate tries to avoid taking the traditional route of meeting people at networking events.  Instead, Floate finds doing others small kindnesses helps him build his business network.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

How to Improve Communication by Changing Behavior - Ross Floate

In Chapter 11 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Are You Learning to Communicate More Effectively?"  Experience teaches Floate to be less blunt or brusque when communicating with others, especially when there are larger gaps in age, experience, or power.  He also learns to appreciate behaviors learned from childhood, including being uncomfortable discussing money and work through them by being more forthright.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

Why to Stop Using Email and Start Speaking to Clients - Ross Floate

In Chapter 12 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Are You Learning to Better Manage Long Distance Relationships?"  Floate finds old forms of communication - phone calls, in-person meetings, handwritten letters - more useful than ever before.  It helps him build better business and personal relationships and it helps him win new and repeat deals.  Floate notes the extra time investment adds a personal touch that differentiates him from competition and creates more substantive engagement experiences.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

Using Design Passion to Make the World Better - Ross Floate

In Chapter 13 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "What is the Source of Your Passion for Design?"  Floate defines design as more of a problem solving-based than an aesthetics-based discipline.  After establishing his career, Floate finds his work is less about the technical elements of design and more about problem solving as it relates to communication and process efficiency that creates .  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

Thinking for a Living Working in Design - Ross Floate

In Chapter 14 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Do You Use Design as a Process to Solve Problems?"  Floate shares how getting to solve a wide array of interesting problems allows him to have a career where he goes to a job where he thinks for a living.  He notes the ease of doing jobs on topics that match your interests, and shares the reward of applying a design discipline and enthusiasm to different kinds of companies.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

Learning to Make Life Decisions That Are Right for You - Ross Floate

In Chapter 15 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Are You Learning to Make Better Decisions?"  Floate begins by looking back at the poor decisions he has made, ones that have not been the right fit and ones that were not true to himsef.  These experiences bring to light how Floate ignored that proverbial voice in his head.  He learns to trust his gut and think through how the person on the other side of the decision would feel.  Lastly, he talks about leaving a legacy behind that shows he was a good person who chose to make the right decisions, not necessarily the easy decisions.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

Learning From Failure When Running a Business - Ross Floate

In Chapter 16 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "What Role Has Failure Played in Shaping Your Career Trajectory?"  Floate talks about starting a business in 2003 and the consequences of handing off control.  He learns how a loss of control can lead to reputation and / or financial consequences and how to mitigate these risks in future business pursuits.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

How Hands On Experience Shapes Design Career Path - Ross Floate

In Chapter 17 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "How Has Working With Your Hands Shaped Your Design Education?"  Floate finds it is less about the physical act of making things and, rather, taking pride in the things you make.  Floate finds he dislikes cooking for others, which helps him think about why hands-on work as a child also didn't register with him.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.

Designing Great Products One Use Case at a Time - Ross Floate

In Chapter 18 of 20 in his 2012 interview, branding and design strategist Ross Floate answers "What Have Your Experiences Taught You About What Makes a Product Great?"  He notes a product is great when the person using it is altered for the better.  He notes "product" is an assembly of features, any of which could create that altering user experience.  He shares an experience designing an in-flight magazine for Qantas Airlines and how it applies to his overall approach to work.  Ross Floate is a principal at Melbourne, Australia-based Floate Design Partners.  Experienced in branding, design and both online and offline publishing, Floate and his team provide marketing services to clients seeking to better communicate business and culture goals via image, messaging, and story. He is a graduate of RMIT University.