Idan Cohen on How to Attract and Retain Software Engineering Talent

In Chapter 8 of 13 in his 2013 Capture Your Flag interview, technology entrepreneur Idan Cohen answers "What Has Your Experience Taught You About How to Attract and Retain Engineering Talent?" Cohen shares what he has learned about attracting and retaining top software engineering talent for product development teams. He finds three things help do this. The first is having a family-based culture where people love to work. The second is to provide a product vision and make sure developers feel connected to that vision. The third is to make sure the employee stays engaged in the work even when it may not necessarily be cutting edge.

Idan Cohen is a technology entrepreneur and product management leader at Samsung Electronics. He co-founded Boxee, which was acquired by Samsung in early 2013. 

Transcript: 

Erik Michielsen: What has your experience taught you about how to attract and retain engineering talent?

Idan Cohen: So there's kind of three main things. One is culture. The other is the product and their connection to the product and the vision. And the third is just technically keeping them, you know, engaged and interested and intrigued. And I think we were always able to do that. Everything we worked on was always somewhat cutting edge and trying to do things very differently and working on new things. So that was great.

The product was something that they were connected with, and obviously the culture was-- where it broke was when one of those was missing. You know, I've seen people that were just working on something that was a little boring, and especially if they are pretty ambitious people, they start looking aside. I've seen when we recruited people, you know, they were not connected to the vision. In a start up, the most important thing when you connect someone-- everyone needs to be cheerleaders. Everyone needs to feel that they are building something for themselves first.

And I think that's what makes it, for instance, much harder when you are building like a B-to-B product, because at the end of the day, people are working on something that they are personally not going to use. And when you are working on something that you are going to use at home-- and you know, everyone at Boxee uses Boxee daily when they go home, and their families use it. That's an amazing effect on the way that they perform, the way they view the company, the way they like what they're doing. In terms of attracting talent, that's not easy because I think there's always the newer, sexier thing.

So it was easier at the beginning, and then as you're working sometimes on new things, and suddenly you can kind of lure people because there's something that they would find interesting, but at some point, you're-- like, through the process, you have these plateaus sometimes that are just a little harder to go and find exactly those extremely talented people that you want because suddenly, there is something else that's shiny.

And then I think it comes to personal connections that you can make with them, and again, that connects to culture. And I've seen that many times where I met with people, especially when I kind of tried to poach someone who was already working somewhere else, and I meet with them.

So a lot of times-- I've seen it happen again and again. So we go and sit down for coffee, and you know, and we bring it up, and he's not ready, and he's thinking of something else, and he actually thought of moving away. And you give it time. And you meet again in two months, and suddenly you see that as he learns you and who you are, and what the company is and comes for a visit, it kind of starts brewing in his stomach, and eventually, that-- he jumps ship and comes along and joins you. And I think that-- I've seen that work really successfully for us. So I do that a lot, just pinpointing someone and creating that relationship, especially if it's someone that I don't know, and then bring him over.

Lauren Serota on Blending Life Passions and Career Goals

In Chapter 21 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are Your Personal Experiences Shaping Your Professional Aspirations?" Serota shares how work and life experiences integrate together into how she lives her life. She notes how life outside work - from exercise and cycling to personal relationships to traveling - inform life inside work and vice versa. As a creative leader, she looks to always learn and figure out the right homeostasis between her work and life that keeps her simultaneously happy and challenged.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).

Fabian Pfortmüller on Why to Take a Slow Approach to Travel

In Chapter 3 of 18 in his 2013 Capture Your Flag interview, entrepreneur and community builder Fabian Pfortmüller answers "What Have You Found Most Rewarding About Traveling to New Places?" Pfortmüller notes how his travel philosophy has shifted from "visit as many sites as possible" to a more "slow travel" approach to staying in a foreign place and appreciating his daily surroundings. He compares traveling to India in his early twenties with a recent trip to Iran and how appreciating the little things can be so rewarding. Fabian Pfortmüller is co-founder of Holstee, a socially conscious online marketplace, and Sandbox Network, a global community for young entrepreneurial people. Pfortmüller graduated from Columbia University.

Yoav Gonen on Staying Productive Managing a Busy Schedule

In Chapter 15 of 19 in his 2013 Capture Your Flag interview, New York City reporter Yoav Gonen answers "What Do You Find Are the Keys to Managing a Busy Schedule and Getting Things Done?" Gonen shares how he has learned to make lists and focus on incremental progress achieving three to-do list items each day. As days and weeks pass, he is able to work through challenges large and small and feel more in control of his life. Yoav Gonen is a reporter and City Hall Bureau Chief for the New York Post daily newspaper. Previously he spent nearly six years covering the education beat for the New York Post. Gonen earned a B.A. in English from the University of Michigan and a Masters in Journalism from New York University.

Tricia Regan on What Gets Easier and What Gets Harder

In Chapter 5 of 15 in her 2013 Capture Your Flag interview, filmmaker Tricia Regan answers "What is Getting Easier and What is Getting Harder in Your Life?" Regan shares how, professionally as a filmmaker and television editor and producer, repetition builds confidence and removes doubt and fear. She notes that progressively mastering these creative skills creates a greater challenge when she gets confronted with political situations that go beyond the project creative work and storytelling. Tricia Regan is an Emmy Award-winning filmmaker known for writing, directing and producing documentary films, including the Emmy-winning "Autism: The Musical". She also has worked extensively in non-fiction television for A&E, ABC, FOX, Lifetime, MTV Networks and NBC. Regan earned a bachelors from Binghamton University and masters from New York University. 

Ken Biberaj on Listening to Voter Concerns on the Campaign Trail

In Chapter 21 of 23 in his 2013 Capture Your Flag interview, New York City Council Candidate Ken Biberaj answers "How Have You Learned to Adapt When Things Have Not Worked Out as Planned?" Biberaj learns that voters often need some space to air their grievances. By being polite and letting an individual vent, Biberaj is able to understand their concern better and try to address it if it is something he has the power to do.

Ken Biberaj is currently a 2013 Democratic Candidate for City Council in New York City. He is also a public relations executive for the Russian Tea Room restaurant at One Fifty Fifty Seven Corporation, a family business focused on real estate development, investment sales and retail leasing. Previously Biberaj was Florida Research Director for the Kerry-Edwards for President Campaign. Biberaj holds a JD from New York Law School, a Masters in Public Policy (MPP) from Harvard University Kennedy School of Government, and a BA in Political Science from American University. 

James McCormick on Making Better Decisions By Slowing Yourself Down

In Chapter 4 of 21 in his 2013 Capture Your Flag interview, legal search and consulting firm executive James McCormick answers "What Role Has Reflection Played in Shaping Your Personal Growth?" A self-confessed Type A personality, McCormick finds it hard to stop moving nonstop. Over time, he learns to regularly set aside quiet time. This helps him slow down and be more measured in the decisions he makes and actions he takes. James McCormick is a Partner at Empire Search Partners in New York City. Previously, he practiced law as an employee benefits and executive compensation attorney for Proskauer Rose and Jones Day. He earned a JD at Tulane Law School and a BA in History at the University of Michigan. 

James McCormick on Learning Teaching Skills by Raising a Child

In Chapter 11 of 21 in his 2013 Capture Your Flag interview, legal search and consulting firm executive James McCormick answers "How Are You Becoming a Better Teacher?" Raising a 2-year old son, McCormick learns the importance of patience as it pertains to teaching and instructing. By creating calm situations he is able to understand all parties involved and provide better instruction as a teacher. James McCormick is a Partner at Empire Search Partners in New York City. Previously, he practiced law as an employee benefits and executive compensation attorney for Proskauer Rose and Jones Day. He earned a JD at Tulane Law School and a BA in History at the University of Michigan.

James McCormick on How to Get Better By Being Less Judgmental

In Chapter 15 of 21 in his 2013 Capture Your Flag interview, legal search and consulting firm executive James McCormick answers "What Skills Are You Working on Right Now to Become Better at Your Job?" As a facilitator connecting job candidates to hiring managers, McCormick learns how to be less judgmental and keep his personal feelings out of the job search process. He realizes the hiring decision is up to his candidates and clients and that understanding the views of others from their perspective helps him serve his clients better. James McCormick is a Partner at Empire Search Partners in New York City. Previously, he practiced law as an employee benefits and executive compensation attorney for Proskauer Rose and Jones Day. He earned a JD at Tulane Law School and a BA in History at the University of Michigan.

James McCormick on Making the Employee to Employer Transition

In Chapter 18 of 21 in his 2013 Capture Your Flag interview, legal search and consulting firm executive James McCormick answers "How Are You Learning to Better Manage and Motivate Teams?" As a young partner at his growing firm, he shares the importance of being patient and being conscious of what motivates others as he makes the transition from employee to employer. He learns on the go from more senior partners and the feedback they provide him. James McCormick is a Partner at Empire Search Partners in New York City. Previously, he practiced law as an employee benefits and executive compensation attorney for Proskauer Rose and Jones Day. He earned a JD at Tulane Law School and a BA in History at the University of Michigan. 

Chris Hinkle on What Gets Easier and What Gets Harder

In Chapter 1 of 10 in his 2013 Capture Your Flag interview, software engineer Chris Hinkle answers "What is Getting Easier and What is Getting Harder in Your Life?" After years coming up with ideas for new technology products, Hinkle learns to better handle rejection by not marrying himself to any one idea. As a 31-year old, Hinkle notes the challenge of working with recent college graduates who may be more current on the latest technologies and finding ways to stay current with trends while also embracing his own experience. Chris Hinkle is a senior software engineer working at Evernote in Silicon Valley. Previously, Hinkle worked at New York City digital agencies HUGE and R/GA in creative director and software engineering roles designing products and developing Internet mobile applications and websites.

Matt Curtis on How Weight Loss Improves Emotional Health

In Chapter 13 of 18 in his 2013 Capture Your Flag interview, HomeAway government relations director Matt Curtis answers "How Have You Learned to Adapt When Things Have Not Worked Out As Planned?" As a heavier and younger man, Curtis found handling change hard and would get angry and upset when it happened. Over time, working in public service and controlling his weight, Curtis learns to take unexpected changes in stride and use his experience to work through the issues. Matt Curtis is the director of government relations at HomeAway Inc. Previously he was communications director for Austin mayors Lee Leffingwell and Will Wynn. He earned his bachelor's degree in radio, television and film from the University of North Texas.

Matt Curtis on Learning to Work With Different Personality Types

In Chapter 18 of 18 in his 2013 Capture Your Flag interview, HomeAway government relations director Matt Curtis answers "How Are You Learning to Work More Effectively With Different Personality Types?" Curtis shares how working in public service has helped him realize the importance of giving someone space to share their feelings and vent a little. This helps Curtis better connect with people who act, feel or think differently than he does. He also learns how the pace quickens in shifting from public service to working in the private sector. Matt Curtis is the director of government relations at HomeAway Inc. Previously he was communications director for Austin mayors Lee Leffingwell and Will Wynn. He earned his bachelor's degree in radio, television and film from the University of North Texas.

How to Work More Effectively With a Team of Different Personalities

In Chapter 11 of 20 in her 2013 Capture Your Flag interview, social entrepreneur Courtney Spence answers "How Are You Learning to Work More Effectively With Different Personality Types?" For Spence, the first thing is to not take things personally. She learns to respect differing opinions and to stay patient in hearing different perspectives that contribute to a team decision. Social entrepreneur and storyteller Courtney Spence founded 501c3 nonprofit Students of the World (SOW) to shine a light on progress and celebrate the world's problem solvers. She is building a movement of next-generation storytellers and creative activists through the SOW program The Creative Activist Network. Spence is a graduate of Duke University.

How to Give Better Advice When Someone Asks You For Help

In Chapter 15 of 20 in her 2013 Capture Your Flag interview, social entrepreneur Courtney Spence answers "How Have You Learned to Give Better Advice When People Ask You For Help?" Spence finds giving pause when someone asks her a question is a useful first step. By taking time to answer, she is able to better formulate a response and more fully understand context behind why the person is asking her for help. Social entrepreneur and storyteller Courtney Spence founded 501c3 nonprofit Students of the World (SOW) to shine a light on progress and celebrate the world's problem solvers. She is building a movement of next-generation storytellers and creative activists through the SOW program The Creative Activist Network. Spence is a graduate of Duke University.

Audrey French on How Emotional Vulnerability Can Build Relationship Trust

In Chapter 7 of 18 in her 2013 Capture Your Flag interview, entrepreneur Audrey Parker French answers "How Do You Establish Trust When Building Relationships?" French finds sharing a vulnerable moment or being open to showing emotional vulnerability is a good way to build relationship trust. This helps her create and open, sharing and accepting environment to engage others in and out of work. Audrey Parker French is an entrepreneur who co-founded CLEAResult, an energy management consulting firm she helped grow to #144 on the 2010 Inc. 500 list of fastest-growing private companies and then sell to General Catalyst Partners. She currently volunteers as a Court Appointed Special Advocate (CASA) and teaches children's choir. She graduated from Wake Forest University and lives with her husband in Austin, Texas.

Audrey French on Why to Stay True to Your Values When Seeking a Spouse

In Chapter 12 of 18 in her 2013 Capture Your Flag interview, entrepreneur Audrey Parker French answers "What Role Do Values Play in the Work That You Do?" French why values, especially integrity, have been fundamental in her professional pursuits and also central to her personal journey. She notes how she has refused to lower her bar or lower her standards and how it has often resulted in waiting until the right match is found. She shares an example of this stubborn conviction from dating and looking to find the man she would marry. Audrey Parker French is an entrepreneur who co-founded CLEAResult, an energy management consulting firm she helped grow to #144 on the 2010 Inc. 500 list of fastest-growing private companies and then sell to General Catalyst Partners. She currently volunteers as a Court Appointed Special Advocate (CASA) and teaches children's choir. She graduated from Wake Forest University and lives with her husband in Austin, Texas.

Audrey French on Making a Business to Teaching Job Transition

In Chapter 17 of 18 in her 2013 Capture Your Flag interview, entrepreneur Audrey Parker French answers "How Are You Learning to Work More Effectively With Different Personality Types?" French shares her experience going from managing an energy efficiency and utility consulting business to teaching choir to a roomful of 6- and 7-year old children. Interacting with kids is something she finds new and, ultimately, exciting and rewarding. Audrey Parker French is an entrepreneur who co-founded CLEAResult, an energy management consulting firm she helped grow to #144 on the 2010 Inc. 500 list of fastest-growing private companies and then sell to General Catalyst Partners. She currently volunteers as a Court Appointed Special Advocate (CASA) and teaches children's choir. She graduated from Wake Forest University and lives with her husband in Austin, Texas.