Why Use Urban Planning in Experience Marketing - Jason Anello

In Chapter 6 of 13 of his 2009 Capture Your Flag interview with host Erik Michielsen, experience marketer Jason Anello translates an early interest in how cities are designed  into customer design experience across New York, London, and Mumbai. Fascinated by city planning and resident behavior gets Yahoo Experimental Marketing Director Jason Anello one credit shy of an urbanization minor during his University at Albany undergraduate experience. His work designing Yahoo Yodel studios opens doors for Anello to actualize his concepts across large scale Yahoo events, including Yahoo Yodel Studios.  View more at career learning and development videos at http://www.captureyourflag.com

How to Apply Creative Skills in Direct Mail Marketing - Jason Anello

In Chapter 7 of 13, designer Jason Anello joins a direct mail marketing firm after finding an entry-level advertising agency job creatively too restrictive. At the direct mail firm Anello connects a new found creative freedom with client business results. This then empowers Anello to stretch and experiment creatively within this measurable framework and learn more about how people behave when presented with differing stimuli.

Joe Stump on How Short Projects and Fresh Starts Accelerate a Career

In Chapter 5 of 16 of his 2009 Capture Your Flag interview, entrepreneur Joe Stump highlights how fresh starts keep him motivated, happy, and fulfilled. Stump looks for problem solving opportunities, addresses them, and then prefers to move onto the next challenge.

Transcript:

Erik Michielsen:  How does embracing change play a role in both your personal and professional life?

Joe Stump:  I like new challenges.  I have this track record of working someplace for 2 ½ to 3 ½ years and then leaving.  I normally start each thing that I do with… I take that on because I see challenges.  Once I’ve kind of completed those or overcome those challenges it is time to move on. 

That’s generally how my career has been, a succession of climbing mountains.  And my personal life…  I was telling these guys earlier that I tend to like to move – just like I move from job to job every two to three years, I also move from city to city.  Within 2 ½ to 3 years you can be in a big city, you know all the cool little nooks and crannies and things like that. 

Once something becomes familiar to me, I’m bored with it and want to do something else.  So, I get to the top of one peak, I look and there is another one and I say, “That’s fun, let’s go to that.”  I’m not the guy who gets to the top of a peak and decides to start building a fort to solidify his fortress.  I’d rather move on.