Video Interviews — Capture Your Flag

Matt Ruby

Matt Ruby is a standup comedian based in New York City and the founder of Fort Pelican, a media production company. Ruby acts, writes, directs and produces Fort Pelican's first web series, Vooza. Additionally, Ruby co-produces the weekly show "Hot Soup" at Upright Citizen's Brigade Theatre East, co-hosts the monthly show "We're All Friends Here", and manages a comedy blog "Sandpaper Suit". Ruby was the first employee of 37Signals, where he worked in design and marketing as well as co-authoring the books "Getting Real" and "REWORK". Ruby earned a BA in Political Science from Northwestern University.

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Matt Ruby on How to Improve a Web Series Business Model

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In Chapter 19 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How is Your Company Business Model Evolving as You Gain Experience?" Ruby finds he is evolving his business model by simplifying it. He reduces the number of options he offers potential clients so when writing a one-page proposal, it is even more clear what the client gets and how much it costs. As the company grows, Ruby and his team experiment with viewer subscription options to complement advertiser revenue streams.

Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University. 

 
 

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