In Chapter 14 of 20 in his 2014 Capture Your Flag interview, mobile business executive Geoff Hamm answers "What Has Your Experience Taught You About Developing and Retaining Your Best Sales People?" Hamm sees developing and retaining top sales performers as a top sales leader responsibility. He does this by setting career path expectations and listening to employees so they feel heard. As a leader, he uses a style focused more on coaching than high-touch managing to give salespeople room to work while also setting executive team expectations why this is critical to sales success.
Geoff Hamm is a business development executive and VP Strategic Alliances at mobile marketing platform start-up Applovin in San Francisco, CA. Previous to Applovin, Hamm held senior sales management positions at Tapjoy, Scribd, Electronic Arts, Yahoo!, Orbitz, IAC and Excite where he built deep relationships with advertisers and brands. Hamm graduated from the University of Illinois.