In Chapter 10 of 11 in his 2010 interview with Capture Your Flag host Erik Michielsen, East African venture capitalist and conservation investor Josep Oriol details how he acts as an interpreter between a business culture and a wildlife conservation effort. Oriol recognizes an extractive nature of business not focused on environmental sustainability and the resulting conservationist mistrust of businesspeople. Oriol then uses his business skills, namely financial management tools, to help wildlife conservation efforts be more sustainable and economically viable.