Geoff Hamm on Leaving Corporate Politics Behind to Join a Startup

In Chapter 11 of 20 in his 2014 Capture Your Flag interview, mobile business executive Geoff Hamm answers "What Did You Learn About Yourself by Leaving a Corporate Management Job to Join a Startup?" After over a decade working at large corporations, Hamm decides to leave corporate political situations behind for new challenges working at startups.

Geoff Hamm is a business development executive and VP Strategic Alliances at mobile marketing platform start-up Applovin in San Francisco, CA. Previous to Applovin, Hamm held senior sales management positions at Tapjoy, Scribd, Electronic Arts, Yahoo!, Orbitz, IAC and Excite where he built deep relationships with advertisers and brands. Hamm graduated from the University of Illinois.

Two Key Things to Look For Before Joining a Startup

In Chapter 12 of 20 in his 2014 Capture Your Flag interview, mobile business executive Geoff Hamm answers "How Did Working at Your First Startup Inform What You Looked For at Your Second Startup?" When looking for a new startup job, Hamm first looks at the founders' story and experience. He learns a hard lesson about inexperience working with first-time founders and chooses a founding team with previous startup experience when he joins his next startup. Additionally, he learns to understand what to look for in an advisory board and the importance of board involvement in the company.

Geoff Hamm is a business development executive and VP Strategic Alliances at mobile marketing platform start-up Applovin in San Francisco, CA. Previous to Applovin, Hamm held senior sales management positions at Tapjoy, Scribd, Electronic Arts, Yahoo!, Orbitz, IAC and Excite where he built deep relationships with advertisers and brands. Hamm graduated from the University of Illinois.

Two Job Skills You Need to Be a Better Executive Leader

In Chapter 13 of 20 in his 2014 Capture Your Flag interview, mobile business executive Geoff Hamm answers "What Skills Are You Working on Right Now to Become Better at Your Job?" As an executive team member, Hamm focuses on honing two core job skills, patience and communication, both written and verbal. He benefits from learning from a very transparent founder who exposes him to operational aspects fundamental to running a business.

Geoff Hamm is a business development executive and VP Strategic Alliances at mobile marketing platform start-up Applovin in San Francisco, CA. Previous to Applovin, Hamm held senior sales management positions at Tapjoy, Scribd, Electronic Arts, Yahoo!, Orbitz, IAC and Excite where he built deep relationships with advertisers and brands. Hamm graduated from the University of Illinois.

How to Develop and Retain Your Best Salespeople

In Chapter 14 of 20 in his 2014 Capture Your Flag interview, mobile business executive Geoff Hamm answers "What Has Your Experience Taught You About Developing and Retaining Your Best Sales People?" Hamm sees developing and retaining top sales performers as a top sales leader responsibility. He does this by setting career path expectations and listening to employees so they feel heard. As a leader, he uses a style focused more on coaching than high-touch managing to give salespeople room to work while also setting executive team expectations why this is critical to sales success.

Geoff Hamm is a business development executive and VP Strategic Alliances at mobile marketing platform start-up Applovin in San Francisco, CA. Previous to Applovin, Hamm held senior sales management positions at Tapjoy, Scribd, Electronic Arts, Yahoo!, Orbitz, IAC and Excite where he built deep relationships with advertisers and brands. Hamm graduated from the University of Illinois.

How Family Support Helps Tech Career Flourish

In Chapter 15 of 20 in his 2014 Capture Your Flag interview, mobile business executive Geoff Hamm answers "Where Has Your Family Been Most Supportive in Your Career Development?" Hamm involves his wife in all major decisions and finds assurance in her support and high-tech work experience. For higher level life advice, Hamm goes to his Dad for perspective and wisdom.

Geoff Hamm is a business development executive and VP Strategic Alliances at mobile marketing platform start-up Applovin in San Francisco, CA. Previous to Applovin, Hamm held senior sales management positions at Tapjoy, Scribd, Electronic Arts, Yahoo!, Orbitz, IAC and Excite where he built deep relationships with advertisers and brands. Hamm graduated from the University of Illinois.

Why Wanting to Be Rich is a Waste of Time

In Chapter 20 of 20 in his 2014 Capture Your Flag interview, mobile business executive Geoff Hamm answers "How Are Your Aspirations Changing as Your Experience Grows?" Growing up, Hamm remembers always wanting to be rich. Now nearly twenty years into his career, he finds that ambition seems more like a waste of time. He finds success more about waking up and loving what you do while also having an opportunity to raise a family. More than anything, Hamm learns that spending precious time with family is irreplaceable, especially after family members pass away.

Geoff Hamm is a business development executive and VP Strategic Alliances at mobile marketing platform start-up Applovin in San Francisco, CA. Previous to Applovin, Hamm held senior sales management positions at Tapjoy, Scribd, Electronic Arts, Yahoo!, Orbitz, IAC and Excite where he built deep relationships with advertisers and brands. Hamm graduated from the University of Illinois.

Mark Graham on Learning Social Media Platform Data Analytics Skills

In Chapter 9 of 15 in his 2013 Capture Your Flag interview, media executive Mark Graham answers "What Skills Are You Working on Right Now to Become Better at Your Job?" Graham shares how he is learning more about data analytics that track digital media consumption and sharing across different social media platforms such as Vine, Instagram, Facebook and Twitter. He sees media consumption rapidly changing in that content is mainly consumed off the main sites - in this case VH1 and MTV - and sees the need to invest tiem in understanding the marketing analytics behind tracking behavior off site.

Mark Graham is currently a managing editor at MTV Networks. Previously Graham worked in editing and writing roles at New York Magazine and Gawker Media. He graduated from the University of Michigan with a B.A. in English. 

Conrad Doucette on How to Handle a High Pressure Job at a Startup

In Chapter 14 of 17 in his 2013 Capture Your Flag interview, musician and digital strategist Conrad Doucette answers "What Does It Mean to Perform Under Pressure in the Work That You Do?" Doucette finds constantly working in high-pressure job environments teaches him how to turn the chaos into calm, in what he terms a "Zen plateau" or "beautiful, bright soundscape." He also notes that pressure can feel like no pressure and no pressure can feel like pressure.

Conrad Doucette is a Brooklyn musician and the drummer for the band Takka Takka. He has performed with Bob Weir of the Grateful Dead, The National, Alina Simone, and many other leading acts. When not performing music, Doucette is the communications and brand director at music licensing and publishing startup Jingle Punks. Doucette earned a BA in History from the University of Michigan. 

Idan Cohen on Finding Inspiration and Support Living in New York City

In Chapter 4 of 13 in his 2013 Capture Your Flag interview, technology entrepreneur Idan Cohen responds to "Living in New York, it's an aspirational city and people have big dreams - how has being around that community of people affected you?" Cohen shares how much more optimistic and supportive people are in New York City than where he lived before in Tel Aviv. As an entrepreneur, he finds the diverse, positive support system helps him dream big dreams and work toward those dreams.

Idan Cohen is a technology entrepreneur and product management leader at Samsung Electronics. He co-founded Boxee, which was acquired by Samsung in early 2013. 

Transcript: 

Erik Michielsen: Living in New York, it's an aspirational city. People here have big dreams. How has being around that community of people affected you?

Idan Cohen: So I think the main thing for me, moving here and being here, was the positive and optimistic approach that everyone has. You know, coming from Tel Aviv, which is a very entrepreneurial place or Israel in general, and a lot of people have a lot of aspirations, and they do something about it, and they are not afraid to shake things up, definitely more than anywhere else. They're always ready to cut corners and go around walls, and they have their own unique and successful way of doing that.

But the main difference of being here is, first of all, I feel that at the end of the day, it's just that people have more appreciation to what other people are doing. And I remember when I first moved here, when you would meet people and you'd tell them what you were doing or they would tell you what they were doing, and everyone is just, you know, “Wow, that's great. That's so awesome that you are doing that.” And in Israel, that was not like that. Everyone would start punching holes. It's kind of like the nature, that nature of, you know, “Yeah, it's great that you're doing that, but this is not going to work, this is going to work.” And it's not a bad thing. I mean, it's okay, but at some point, it starts grinding on you.

And here, even though sometimes it might be a little superficial, but that-- the fact that, like, everyone is a big support system, and in a place like New York, which is actually so big, and in a place like the US, then it's wonderful, and it helps a lot. And then combine that with being in a city that's extremely diverse and funnels the most talented people in the world, you know, in every domain, I think that's what makes it so interesting because where I came from, yeah, I was in a community that was doing-- you know, that was around technology, but even there, it's very segmented to very specific things just because you can achieve very specific things when you're, like, from there. Like, not every startup is the right startup. I mean yeah, I can give tons of examples, but things that you couldn't build in Israel. Or, I mean, you could move here and do them. Obviously I did that, but still, yeah, maybe even Boxee is not something that you can do from Israel. You have to be here. And that's the thing. Just in New York, you can find all these people, and they're all a big support system, and that's wonderful.

Idan Cohen on Building a Company Where Employees Love to Work

In Chapter 5 of 13 in his 2013 Capture Your Flag interview, technology entrepreneur Idan Cohen answers "How Has Your Entrepreneurial Experience Helped You Grow as a Person?" Cohen finds starting and growing his company Boxee has that him about people and what sacrifices he is willing to make for others. In the six years growing the company before it sold to Samsung in 2013, Cohen finds reward knowing he helped create a place to work and a company culture that made a lasting positive impact on his employees.

Idan Cohen is a technology entrepreneur and product management leader at Samsung Electronics. He co-founded Boxee, which was acquired by Samsung in early 2013. 

Transcript: 

Erik Michielsen: How has your entrepreneurial experience helped you grow as a person?

Idan Cohen: I think you learn more about people. You learn more about your priorities. You learn more about how much you are willing to sacrifice for what you set out to do. You learn about strengths and abilities that you didn't think you had. I think that especially looking back now after the acquisition and looking back at six years of building Boxee, the most significant thing that we did was create an amazing family with an amazing culture. It’s just--People got connected in many different ways, and, you know, the culture is a little quirky and a little weird, obviously, like maybe in any place, but the connection between the people was fantastic.

And I've seen companies that spend more time after work going out drinking together, and they spend more time doing activities or-- so it seems like they are connected, but I think that we managed to foster some kind of weird, very straightforward Israeli culture mixed in with young, local, American, New York experience and people. And it worked really well. I was extremely touched when everything went down, and one of the guys from Israel that decided-- so the team is moving here, and he decided not to move. And he wrote an e-mail back, and he said, you know, "I really hope that one day, I'll be able to say, no, Boxee was not the best place I ever worked in."

And I heard that from several other people in many different ways, and it was very hard for people to do this because they understood that something might change in the process. And they got emotional, and they felt really-- that it's-- you know, this time was significant in their life, and I think for me, suddenly that struck me, how-- like, being able to affect people's life in that way. You know, way more than eventually what we built, that-- you know, products come and go, services come and go. But I hope that the experiences people had together are the one thing that actually stays, not what they built. And I think that that, for me, was extremely touching.

Idan Cohen on How a Founder Job Role Changes as a Startup Grows

In Chapter 6 of 13 in his 2013 Capture Your Flag interview, technology entrepreneur Idan Cohen answers "In What Ways Did Your Responsibilities Change in the Six Years of Growing Your Startup?" When he and his two co-founders started Boxee, they needed to team up and do everything. As the startup grows, the founders keep the vision and hire more professional and talented employees to execute on that vision.

Idan Cohen is a technology entrepreneur and product management leader at Samsung Electronics. He co-founded Boxee, which was acquired by Samsung in early 2013. 

Transcript: 

Erik Michielsen: In what ways did your responsibilities change in the six years growing your startup?

Idan Cohen: Well, starting a company and being three guys in a room, and the main difference, I think is just that you are doing everything. And as-- as things grow, and obviously, along six years, it changes a lot.

I think the main thing that changes is just that you can focus more on high-level strategy aspects of what you are doing and can have actually better professionals than you doing the things that you did before. And eventually I think that as an entrepreneur, that's what you bring to the table as the company grows, is you are the one who has the vision, and you set that vision, and you need to work with people in order to execute on it, but you can bring excellent people to help you execute it and people who are, frankly, more professional than you are. And that's great, like, this-- the feeling when you recruit someone who is better than you are, it's sometimes hard, like, at the beginning, before bringing him on, but then as he comes in and he does a better job, that's great. That's the best thing you can do.

And I think that's the second part of it is actually focusing on recruiting and bringing people in, just being able to identify those key members that you want in your team and bringing them over.

Idan Cohen on Hiring Product Developers Based on Cultural Fit

In Chapter 7 of 13 in his 2013 Capture Your Flag interview, technology entrepreneur Idan Cohen answers "How Have You Learned to Better Assess Fit When Hiring New Employees?" Cohen shares how first you need to understand if candidate is technically competent to do the work. Second and more importantly, Cohen assesses cultural fit and whether or not the candidate will connect with the family feeling in the office.

Idan Cohen is a technology entrepreneur and product management leader at Samsung Electronics. He co-founded Boxee, which was acquired by Samsung in early 2013. 

Transcript: 

Erik Michielsen: How have you learned to better assess fit when hiring new employees?

Idan Cohen: I used to do a lot of the sourcing of new people. So after you kind of figure out that technically, professionally they are the right people for you, which is actually hard and not-- you know, you're not always able-- a lot of people that look good on paper and look good in interviews and extensive interviews-- it doesn't guarantee how they're going to be professionally. But because of that, I think that the most important thing is actually having a good fit culturally, fostering that company culture and creating this family feeling where everyone is really connected.

And it's not always that everyone is connected to everyone, but even-- like, there's just overlapping groups inside of the company. And you really want to find people that can not just find their place but find their place within the group.

And I think that affects also productivity. When someone is extremely connected to the group, he is much more connected to the product, he is much more connected to the vision, and he enjoys his job better, and he performs better. When it's someone that's very much an individual, it can be a much harder job to do-- or it's just-- it's more of a struggle on everyone's side.

Idan Cohen on How to Attract and Retain Software Engineering Talent

In Chapter 8 of 13 in his 2013 Capture Your Flag interview, technology entrepreneur Idan Cohen answers "What Has Your Experience Taught You About How to Attract and Retain Engineering Talent?" Cohen shares what he has learned about attracting and retaining top software engineering talent for product development teams. He finds three things help do this. The first is having a family-based culture where people love to work. The second is to provide a product vision and make sure developers feel connected to that vision. The third is to make sure the employee stays engaged in the work even when it may not necessarily be cutting edge.

Idan Cohen is a technology entrepreneur and product management leader at Samsung Electronics. He co-founded Boxee, which was acquired by Samsung in early 2013. 

Transcript: 

Erik Michielsen: What has your experience taught you about how to attract and retain engineering talent?

Idan Cohen: So there's kind of three main things. One is culture. The other is the product and their connection to the product and the vision. And the third is just technically keeping them, you know, engaged and interested and intrigued. And I think we were always able to do that. Everything we worked on was always somewhat cutting edge and trying to do things very differently and working on new things. So that was great.

The product was something that they were connected with, and obviously the culture was-- where it broke was when one of those was missing. You know, I've seen people that were just working on something that was a little boring, and especially if they are pretty ambitious people, they start looking aside. I've seen when we recruited people, you know, they were not connected to the vision. In a start up, the most important thing when you connect someone-- everyone needs to be cheerleaders. Everyone needs to feel that they are building something for themselves first.

And I think that's what makes it, for instance, much harder when you are building like a B-to-B product, because at the end of the day, people are working on something that they are personally not going to use. And when you are working on something that you are going to use at home-- and you know, everyone at Boxee uses Boxee daily when they go home, and their families use it. That's an amazing effect on the way that they perform, the way they view the company, the way they like what they're doing. In terms of attracting talent, that's not easy because I think there's always the newer, sexier thing.

So it was easier at the beginning, and then as you're working sometimes on new things, and suddenly you can kind of lure people because there's something that they would find interesting, but at some point, you're-- like, through the process, you have these plateaus sometimes that are just a little harder to go and find exactly those extremely talented people that you want because suddenly, there is something else that's shiny.

And then I think it comes to personal connections that you can make with them, and again, that connects to culture. And I've seen that many times where I met with people, especially when I kind of tried to poach someone who was already working somewhere else, and I meet with them.

So a lot of times-- I've seen it happen again and again. So we go and sit down for coffee, and you know, and we bring it up, and he's not ready, and he's thinking of something else, and he actually thought of moving away. And you give it time. And you meet again in two months, and suddenly you see that as he learns you and who you are, and what the company is and comes for a visit, it kind of starts brewing in his stomach, and eventually, that-- he jumps ship and comes along and joins you. And I think that-- I've seen that work really successfully for us. So I do that a lot, just pinpointing someone and creating that relationship, especially if it's someone that I don't know, and then bring him over.

Idan Cohen on What It Feels Like When Others See You as a Leader

In Chapter 9 of 13 in his 2013 Capture Your Flag interview, technology entrepreneur Idan Cohen answers "What Does It Mean to Be a Leader in What You Do?" Cohen shares what it felt like to realize that moment when others see you as a leader. He shares what it was like with his employees and what it meant for him to be mindful of that responsibility and what it was like as a startup going into meetings with industry giants who saw him and his team as leaders.

Idan Cohen is a technology entrepreneur and product management leader at Samsung Electronics. He co-founded Boxee, which was acquired by Samsung in early 2013. 

Transcript: 

Erik Michielsen: What does it mean to be a leader in what do?

Idan Cohen: One thing is reminding yourself sometimes that other people look at you as a leader and view your thoughts, opinions, knowledge as, you know-- look up to it and wait to hear what you have to say. So eventually for me, I think one thing is reminding yourself that you have that power and that actually that you have that knowledge, that you've managed to acquire some understanding of this specific domain that other people don't have and you can lay it back and you can form opinions and you can set the agenda. I just-- I find myself a lot of times just needing to remind myself of that.

Erik Michielsen: At Boxee, when did you realize that you were looked upon as a leader?

Idan Cohen: I think pretty early on, but the difference was that, you know, we were always viewed as a leader when it came to, like, being on the cutting-edge of the TV experience and understanding what the future of TV is going to be like, but we never managed to really penetrate, obviously, kind of the mass-market exposure. And so in a way, I think that was what was a little harder for me, understanding that even though other companies are 100, 1,000 times bigger than you, they're actually still looking at you, and definitely when they meet with you, then they are looking to see what you have to say.

And it was interesting. Like, you would go into meetings with people who are, you know, much more senior and run huge operations and have a lot of power, way more power, and you need that power, that control that they have, you need that. You need their help. And eventually, you sit in a meeting, and you see them kind of, you know, kind of just taking whatever you are saying and really drinking that and appreciating it. And then you understand that actually, you have that power over them, not the other way around.

Idan Cohen on Selling a Startup After Six Years in Business

In Chapter 10 of 13 in his 2013 Capture Your Flag interview, technology entrepreneur Idan Cohen answers "What Was It Like to Sell the Company That You Co-founded?" On one hand, Cohen finds selling his company Boxee to Samsung a relief after six years grinding away in a startup life. Through the ups and downs he also finds going through the acquisition process a challenge, from managing uncertainty to managing expectations with employees.

Idan Cohen is a technology entrepreneur and product management leader at Samsung Electronics. He co-founded Boxee, which was acquired by Samsung in early 2013. 

Transcript: 

Erik Michielsen: What was it like to sell the company that you cofounded?

Idan Cohen: I think that the main thing was relief. It was a lot of responsibility that you felt like, “phew, it's now, you know, someone else's.” I don't need to get-- you know, wake up tomorrow or go to sleep tonight and think about this, that, you know, and all of those things that just keep grinding you daily when you run your own business. And I think that was the most-- that was the feeling, the most significant feeling that I had.

Erik Michielsen: Did you expect to feel that way?

Idan Cohen: No, I don't think so. Maybe I know that now, but, yeah, I wasn't expecting exactly that kind of feeling. You know, the whole processes can be gut wrenching, and there's ups and downs, and also, around acquisition, it takes time, and there is a lot of uncertainty. And it's also not-- just not easy to keep the team aligned as you are going through this because, you know, they don't know what's happening, but everyone feels what's happening, and it's hard to keep everyone going and you know, working at the same pace.

Idan Cohen on How to Improve a Startup Product Development Process

In Chapter 11 of 13 in his 2013 Capture Your Flag interview, technology entrepreneur Idan Cohen answers "What Were the Main Learning Points From Starting and Selling the Company?" Cohen shares ways he would improve the product development process based on what he learned. He finds focus and prioritizing quality are especially important when working in a resource and time constrained startup environment. He learns ways to test himself and others on separating essential and non-essential tasks, including building product features and managing product team and user expectations when features get cut.

Idan Cohen is a technology entrepreneur and product management leader at Samsung Electronics. He co-founded Boxee, which was acquired by Samsung in early 2013. 

Transcript: 

Erik Michielsen: What were the main learning points from starting and selling a company?

Idan Cohen:  I think that the main things for me were kind of the things that we could do better on. So for instance, just focusing the product and always being able to-- especially for our company, that we always did too much with too few people in a too short of a time. So obviously as a startup, time is always an issue. And also people and resources are always an issue. So you just need to reduce what you are doing, and that comes down to quality, which is important, and that comes down to market focus and being able to deliver the right product.

And I think that for a long time, we were trying to be a lot of things. And as much as I may have understood it then at some point, but I understand that much better now, is just always take things away. Like just every week, sit down and think, you know, what happens if we don't do this? Does it actually make the experience worse? Or maybe it actually makes the experience better? Or it doesn't change anything, and that's fine. It's just one less thing to worry about.

And it's not just developing the thing because then it's maintaining it, and then it's supporting it, and then it's answering questions about it, and then it sometimes, if you later decide to take it out, it's managing the community that's mad about something now being taken out of something that they love.

And I think that's one of the biggest lessons you can learn, because at the end of the day, whatever you're building, that's at the core of it. So that shapes how you build your team and who you are recruiting, and that shapes how you put your priorities, and that shapes how you raise your money, you know, how you raise your funding and what kind of funding you need, and I think that's the most important thing.

Idan Cohen on Searching for a Role Model Mentor

In Chapter 13 of 13 in his 2013 Capture Your Flag interview, technology entrepreneur Idan Cohen answers "At This Moment in Your Life, Where Are You Seeking Advice and Coaching?" Cohen shares how he feels the need to find a coach or mentor to provide support that complements what he receives from his wife, friends and peers. He recognizes he has a need and desire to do this and then shares his approach to thinking about what type of role model mentor would be best for him.

Idan Cohen is a technology entrepreneur and product management leader at Samsung Electronics. He co-founded Boxee, which was acquired by Samsung in early 2013. 

Transcript: 

Erik Michielsen: At this moment in your life, where are you seeking advice and coaching?

Idan Cohen: That's a good question because I could use someone a little older, a little wiser. I mean, obviously I have a support group and just friends and peers and Christina, but I do feel like I would benefit from having someone that I see as some kind of a role model that I can talk to and formulate a little bit more what I want my path to be. I've been thinking about it. I'm not sure how to do it. I'm not sure who is the right person. I've never approached anyone. I assume that anyone I would approach would be happy to help. I think that it's more that I want to figure out, like, what domain that person is coming from. And also is somewhat aligned with where-- what domain I want to see myself in the next 5 or 10 years. If and when I embark on something, on a new adventure that-- where is that going to be? Same path that I've been taking now-- I've taken now, or something different? So I think that that's one of the main kind of thoughts when I think about it-- I mean, threads

Michael Margolis on Living Better by Deciding What Matters Most to You

In Chapter 13 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "How Are Your Aspirations Changing as Your Experience Grows?" Margolis shares Lao Tzu wisdom on adding to your life by taking away or subtracting things. Margolis adopts this philosophy in his own life as he learns to say no, to set boundaries, to managing information technology streams and battle the oft competing priorities of serving others while taking care of your self. He shares what it is like to go through a process of finding what matters to you in life and how he is working his way through it. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.